Category
Business
Assisted Conversion
Trend cluster
Category
Branding
Transparency
As consumer demand for purity rises, brands adopt a see-through aesthetic.
5.4
Trend score
Trend
What is the Branding Transparency trend?
Branding Transparency: Consumer demand for products that are free of additives is running higher than ever, which has forced a number of brands to adopt transparent packaging to literally convey purity and ethical worth to buyers. As the competition stiffens, the wave of transparency also denounces standard products as having something to hide.
Trend themes
Themes within the Branding Transparency trend
Three behaviours holding the trend together01
Transparent Branding
Brands adopting transparent packaging to convey purity and ethical worth to buyers.
02
Calorie-controlled Packaging
Packaging that contains a predetermined number of calories for consumers following special diets.
03
Natural & Earthy Packaging
Branding identity that showcases the organic and nature-loving philosophy of the company.
Industry implications
What the Branding Transparency trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Industry where packaging and branding modifications to showcase purity, freshness, health and ethical practices can appeal to consumers.
For
Sustainability
Industry where packaging incorporating eco-friendly designs, reduced waste and reusable materials can positively influence consumer preference.
For
Fitness & Health
Industry where branding and packaging catering to specific diets, counting calories or emphasizing natural and unprocessed ingredients can appeal to consumers.
Trend signals
Trend signals for Branding Transparency
Trend score 5.4 out of 10, from popularity 72%, activity 83%, freshness 8%.
Popularity72%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Branding Transparency trend
6 featured examples from Feb 23, 2013 to Apr 3, 2015CategoryEco
Earthy Product Packaging
GreenLife's New All-Natural Branding Identity is Fresh and Harmonious
GreenLife's all-natural branding identity and packaging updates are particularly relevant to the food and beverage industry, offering opportunities for businesses to enhance their…
CategoryLifestyle
Indulgent Treat Branding
Branding for YOLO Sweets Encourages Treating Yourself
Companies in the food and beverage industry can capitalize on trends of fun and indulgence by creating unique and playful products that prioritize enjoyment over dietary restricti…
CategoryEco
Raw Salmon Branding
Norwegian Fish Packaging is as Pure and Untreated as Its Contents
The use of untreated stock packaging and minimalistic designs present disruptive innovation opportunities for seafood brands that target health and eco-conscious consumers.
CategoryLifestyle
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
Opportunity for packaging companies to create innovative designs that cater to the needs of calorie-conscious consumers.
CategoryMarketing
Transparent Water Branding
Tundra Packaging Shows the Product's Purity with a See-Through Image
Transparent water branding and sustainable packaging have the potential to disrupt the beverage industry's traditional branding and packaging practices.
CategoryLife-Stages
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
Companies in the packaging and design industry can explore creating visually stimulating and creative packaging solutions for various products.
