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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,760 more

Branding Transparency

As consumer demand for purity rises, brands adopt a see-through aesthetic

Implications - Consumer demand for products that are free of additives is running higher than ever, which has forced a number of brands to adopt transparent packaging to literally convey purity and ethical worth to buyers. As the competition stiffens, the wave of transparency also denounces standard products as having something to hide.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
591,991 Total Clicks
Date Range:
Feb 13 — Apr 15
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Earthy Product Packaging
Earthy Product Packaging
GreenLife's New All-Natural Branding Identity is Fresh and Harmonious
Wanting to portray its organic and nature-loving philosophy more prominently, GreenLife recently changed its outdated visual look for an all-natural branding identity that was closer to heart. ... MORE
Indulgent Treat Branding
Indulgent Treat Branding
Branding for YOLO Sweets Encourages Treating Yourself
Offering a decadent collection of brownies, cookies and chocolate, the YOLO brand totally embodies the phrase “you only live once.” The treats are presented with youthful colors that are... MORE
Raw Salmon Branding
Raw Salmon Branding
Norwegian Fish Packaging is as Pure and Untreated as Its Contents
This raw salmon branding strategy benefits from the common use of untreated stock as a sign of wholesome contents. Norwegian Salmon is sold as high quality seafood caught the northern oceanic region,... MORE
Calorie-Controlled Meal Containers
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
‘360’ is a student packaging project out of Sweden’s Linnaeus University. It was developed by student designers Andreas Wikström, Erika Teljing and Hanna Mellin, who devised the... MORE
Transparent Water Branding
Transparent Water Branding
Tundra Packaging Shows the Product's Purity with a See-Through Image
H2O and glass make the perfect pair; both transparent, water and its vessel express the purity of the liquid contents, which is why the combination is so widely used in aqua packaging around the... MORE
Creative Dairy Branding
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
The whimsical appearance of Milkin’ It packaging communicates its wacky contents pretty accurately. The eccentric milk bottles hold brightly colored dairy drinks that blend together flavors... MORE

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Related Examples

Handy Bottle Hooks
Handy Bottle Hooks
A Tweak to the Plastic Cap Would Enable Consumers to Easily Tote Canteens
Water-Flavoring Bottles
Water-Flavoring Bottles
The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
Wine-Inspired Water Bottles
Wine-Inspired Water Bottles
This Water Design Concept Brands Spring Water Like a Fine Wine
Lightweight Water Bottles
Lightweight Water Bottles
EPAL's Reusable Water Bottle is Made of 100% Recyclable PET
Faux Glass Bottles
Faux Glass Bottles
The Design of This Mineral Water Bottle Mimics a Nostalgic Glass Shape
Chef-Prepped Frozen Meals
Chef-Prepped Frozen Meals
Dinner for N's Frozen Food Meals are Like Having a Chef of Your Own
Pre-Cooked Salmon Packaging
Pre-Cooked Salmon Packaging
Patagonia Provisions' Food Packaging Design Makes Eating Fish Easy
Artful Seafood Branding
Artful Seafood Branding
Cicero Sardines' Packaging Features Underwater Life Illustrations
Tap-Like Water Bottles
Tap-Like Water Bottles
The Sismo Tap Water Bottle Looks Similar to a Faucet
Food-Like Pill Packaging
Food-Like Pill Packaging
MouseGraphics Uses Literal Representation for Salmon Oil Pills
Simple Shape Snack Branding
Simple Shape Snack Branding
The EasyFood Packaging Concept by Adrienn Nagy is Fun and Graphic
Dripped Olive Oil Branding
Dripped Olive Oil Branding
Notio Olive Oil is Proud of its Southern Greek Routes
Vintage Toothpaste Packaging
Vintage Toothpaste Packaging
Fresh Toothpaste Goes Retro with its Latest Design
Subtly Textured Packaging
Subtly Textured Packaging
Jennifer Foote Re-Brands Hot Chocolate for Williams-Sonoma
Edible Insect Branding
Edible Insect Branding
Ant Eater by Sarah Kim Promotes Eating Bugs
Colorblocked Tea Branding
Colorblocked Tea Branding
Roberta Choi Uses Bright Hues for Han Tea
Dim Sum Tea Packaging
Dim Sum Tea Packaging
Lily Kao Has Come Up with a Cute Tea Packaging Concept
Literal Dairy Branding
Literal Dairy Branding
The Kemps Dairy Packaging Features an Adorable Cow Shape in the Bottle
Suave Coffee Branding
Suave Coffee Branding
Espresso Republic’s Packaging Design Identity is Raw and Bold
Treasure Map Chocolate Branding
Treasure Map Chocolate Branding
Marou's Chocolate Bar Packaging is the 'X' That Marks the Spot
Eco Summer Snack Packaging
Eco Summer Snack Packaging
The BonBonBon Coconut Balls Come in a Convenient Picnic Pack
Delicious Dog Meal Packaging
Delicious Dog Meal Packaging
The Dingo Natura Dog Food Branding is Simple and Wholesome
play_circle_filled Beauty Patch Experiments
Beauty Patch Experiments
The Dove Beauty Patch Experiment Shows Women They are Beautiful
Mythical Woman Soap Packaging
Mythical Woman Soap Packaging
Hushh Stewards is Designed Around the Concept of Secrets as a Sin
Personalized Winemaker Boxes
Personalized Winemaker Boxes
The Signature Series Wine Boxes Highlight Independent Winemakers
Whimsical Chocolate Bar Wrappers
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
Transparent Juice Boxes
Transparent Juice Boxes
The Capri Sun 'Clear Bottom’ Pouches Help You Spot Mold Before You Drink
Pictogram Animal Packaging
Pictogram Animal Packaging
Rafal Kwiecien Creates the Coal Package Series
Eccentrically Dyed Hair Editorials
Eccentrically Dyed Hair Editorials
The Cosmopolitan US April 2014 Photoshoot Stars Ali & Victoria
Viral Lingo Infographics
Viral Lingo Infographics
Offerpop's Infographic Highlights Some of the Most Popular 2013 Words
Sustainable Aquatic Branding
Sustainable Aquatic Branding
Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story
Undressed Beverage Branding
Undressed Beverage Branding
Naked Water Packaging Has Been Kept Bare of Labels and Images
Unscrewable Portable Bottles
Unscrewable Portable Bottles
A PET of Tea Repurposes a Plastic Pop Bottle as a Thermos
Brewing Water Bottles
Brewing Water Bottles
The O'Cha Tea Capsule Lets You Conveniently Create On-the-Go Infusions
Rapper Fail Meme Polos
Rapper Fail Meme Polos
Drake's YOLO Fail and Jay-Z's Awkward Dive are Now On Polo Shirts
Urban Slang Wall Decals
Urban Slang Wall Decals
Define Terms Like YOLO, Party Foul and Hella Tight with a Funny Wall Decal
play_circle_filled Internet Slang Ads
Internet Slang Ads
Jaime Neely Showcases Some of the Best Internet Slang Advertisements
play_circle_filled Deliriously Chipper Music Videos
Deliriously Chipper Music Videos
The New Lonely Island 'Great Day' Video is Controversial
Matte Multicolored Bottles
Matte Multicolored Bottles
Thise Mejeri Packaging Has a Soft Texture with a Stimulating Spectrum
play_circle_filled Misused Motto Parodies
Misused Motto Parodies
The Lonely Island YOLO Video Warns About Life Dangers
Dairy-Adopted Branding
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
play_circle_filled Viral Video Holiday Apparel
Viral Video Holiday Apparel
Get Your Pop Culture Christmas Sweater with the Yolo Sweater
Bottle-Like Beverage Branding
Bottle-Like Beverage Branding
Frai Packaging Copies the Shape of Jars by Cardboard Construction
Industrialized Drink Cartons
Industrialized Drink Cartons
Korn Packaging is a Modern Mixture of Wholesome and High-Class Styles
Baked-View Branding
Baked-View Branding
Kefalonia Fish Packaging Serves Up a Sneak Peek of Your Cooked Cod
Three-Sided Seafood Containers
Three-Sided Seafood Containers
Go Fish Packaging Enhances the Sale and Consumption of Salmon
Acronym Ending Crusades
Acronym Ending Crusades
The 'Anti-YOLO' Campaign Puts Things in Perspective
Patriotic Dairy Branding
Patriotic Dairy Branding
Anders Drage Creates Milk Packaging that Celebrates the Beauty of Norway
play_circle_filled Faux Fish Packaging
Faux Fish Packaging
Gomes Da Costa Wraps Canned Goods and Depicts It as Fresh Fishy Goodness
Chalkboard Seafood Branding
Chalkboard Seafood Branding
This Tesco Packaging by R Design Feels Like a Trip to the Fishmonger
Charming Carton Branding
Charming Carton Branding
Milk Self-Warming Bottle Packaging Simplifies the Product's Image
Minimalist Milk Branding
Minimalist Milk Branding
Cute Concept Packaging by Michela Monterosso for Flavored Milk
Minimalist Packaging
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
Haute Eco Containers
Haute Eco Containers
The Organic Packaging by Lindsay Perkins is Subtle Yet Sustainable