Branding Transparency

As consumer demand for purity rises, brands adopt a see-through aesthetic

Implications - Consumer demand for products that are free of additives is running higher than ever, which has forced a number of brands to adopt transparent packaging to literally convey purity and ethical worth to buyers. As the competition stiffens, the wave of transparency also denounces standard products as having something to hide.
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509,560 Total Clicks
Feb 13 - Apr 15
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Featured Examples
Earthy Product Packaging - GreenLife's New All-Natural Branding Identity is Fresh and Harmonious
SCORE 6.8
Warm 48,834 Clicks Pub: May 4, 14
Earthy Product Packaging
GreenLife's New All-Natural Branding Identity is Fresh and Harmonious
Wanting to portray its organic and nature-loving philosophy more prominently, GreenLife recently changed its outdated visual look for an all-natural branding identity that was closer to heart. ... [More]
Indulgent Treat Branding - Branding for YOLO Sweets Encourages Treating Yourself
SCORE 6.3
Warm 4,950 Clicks Pub: May 22, 14
Indulgent Treat Branding
Branding for YOLO Sweets Encourages Treating Yourself
Offering a decadent collection of brownies, cookies and chocolate, the YOLO brand totally embodies the phrase “you only live once.” The treats are presented with youthful colors that are... [More]
Raw Salmon Branding - Norwegian Fish Packaging is as Pure and Untreated as Its Contents
SCORE 6.5
Warm 5,584 Clicks Pub: Feb 5, 15
Raw Salmon Branding
Norwegian Fish Packaging is as Pure and Untreated as Its Contents
This raw salmon branding strategy benefits from the common use of untreated stock as a sign of wholesome contents. Norwegian Salmon is sold as high quality seafood caught the northern oceanic region,... [More]
Calorie-Controlled Meal Containers - The 360 Concept Packaging Contains 360 Calories Per Serving
SCORE 5.5
Warm 6,164 Clicks Pub: Apr 15, 14
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
‘360’ is a student packaging project out of Sweden’s Linnaeus University. It was developed by student designers Andreas Wikström, Erika Teljing and Hanna Mellin, who devised the... [More]
Transparent Water Branding - Tundra Packaging Shows the Product's Purity with a See-Through Image
SCORE 5.6
Warm 7,950 Clicks Pub: Apr 3, 15
Transparent Water Branding
Tundra Packaging Shows the Product's Purity with a See-Through Image
H2O and glass make the perfect pair; both transparent, water and its vessel express the purity of the liquid contents, which is why the combination is so widely used in aqua packaging around the... [More]
Creative Dairy Branding - Milkin' It Packaging is as Stimulating Visually as its Contents Taste
SCORE 3.9
Mild 24,129 Clicks Pub: Feb 23, 13
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
The whimsical appearance of Milkin’ It packaging communicates its wacky contents pretty accurately. The eccentric milk bottles hold brightly colored dairy drinks that blend together flavors... [More]
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