The Cosmopolitan US April 2014 editorial is inspired by pop culture in more than one way. Embracing the motto of Drake, it is titled 'YOLO,' and encourages others to live by the modern adage by dying their hair a funky color. Putting aside professional appearances for a moment, the dyed hair phenomenon has become quite the fashion statement.
In this case, the Cosmopolitan US April 2014 editorial is showcasing a colorful slew of hairdos that will bring Rainbow Brite to mind. Instead, the photoshoot stars models Ali Michael and Victoria Brito, who were worked on by hair stylist Dennis Lanni and colorist Lena Ott. The multihued-haired beauties were shot by Jason Nocito and styled by James Worthington-Demolet.
Why This Trend Is Growing
- Eccentric Hair Trends
- The rise of eccentric hair trends presents an opportunity for hair stylists to experiment with fresh and innovative styles in the beauty industry.
- Colorful Fashion Statements
- The trend of using hair color as a fashion statement creates opportunities for cosmetic brands to develop hair products that cater to unique individual styles.
- Pop Culture Inspirations
- Pop culture inspirations create a disruptive opportunity for fashion designers to incorporate unique elements from popular culture in their creations.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can take advantage of eccentric hair trends by developing new products and treatments to meet consumer demands.
- Cosmetic Industry
- The cosmetic industry can use the trend of hair color as a fashion statement to create innovative products that cater to individual styles.
- Fashion Industry
- The fashion industry can use pop culture inspirations to create disruptive and unique designs that cater to the evolving interests of consumers.
