Fresh Toothpaste has gone with a decidedly retro look for its latest packaging design.
"The brand inspiration draws from the over the top straight-forward retro advertisements and packaging, as well as the unintended creepiness and artificialness that the nuclear family prototype created in trends displayed through advertisement and design," states Package Inspiration. Along with the retro look, graphic designer Jessi Brattengeier of the United States also went with a fairly simplistic design, and didn't overcrowd the toothpaste too much with pictures. Apart from the retro mouth pictures on the box, the main colors used here are a light blue and beige with the text FRESH on the front.
When it comes to cleaning your teeth, what better way to achieve the cleanest-smelling breathe possible than with a brand titled Fresh?