The team behind Notio Olive Oil is proud of its routes, set in the southern area of Greece. For the packaging design, the owners wanted to get across this sense of pride, which is why they went with including text stating the product was "premium Greek extra virgin olive oil."
Another interesting design element is how this text is illustrated. One vertical line runs all the way down the central part of the bottle, making the "i's" in each word. Not only does this create a sense of unity on the packaging design, but it also looks like a drip flowing down label. The dripping aesthetic evokes thoughts of pouring out this Notio Olive Oil on a sunny day, mixing with balsamic vinegar and dipping in delicious bread for snacking.
What's Driving This Trend
- Branded Packaging Design
- Opportunity for businesses to create unique and visually appealing packaging designs that incorporate branding elements.
- Vertical Line Illustration
- Opportunity for businesses to use vertical lines in designs to create a sense of unity and visual interest.
- Dripping Aesthetic
- Opportunity for businesses to explore the use of dripping visuals to evoke sensory experiences and capture attention.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to enhance their branding and packaging design to attract consumers.
- Graphic Design
- Opportunity for graphic design agencies to offer innovative design solutions that incorporate unique visual elements.
- Cooking and Culinary
- Opportunity for cooking and culinary businesses to leverage visually appealing packaging to enhance the overall customer experience.
