Rafal Kwiecien has put a new twist on this design for Coal Package that features stylized pictogram animal branding. Cute animals and coal don't normally go together, but somehow Kwiecien manages to make it work in this design.
According to Package Inspiration, the designers "goal with this project was to make simple and modern packaging, each displaying a strong identity. Every package has a unique animal and colour, [and] it also comes with all required information on the front to help customers to pick the right product, on the shelf or online shop." This easy reading is perfect for connecting with consumers, instead of using an overwhelming design that looks good, but is not practical for the product being sold.