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20 Examples of Engaging Household Packaging

From Toy-Inspired Tissue Boxes to Social Good Branding

— February 2, 2015 — Marketing
These examples of engaging household packaging range from toy-inspired tissue boxes to social good branding that illustrates the difference between unfair and fair trade. When they aren't promoting smartphone and web interactions, these packaging examples are sending a social or environmental message to consumers.

Standouts from this engaging household packaging list include two Kleenex-related examples. The tissue brand is known for its interactive marketing campaigns and anniversary collaboration collections. The company's recent collaboration with fashion designer Isaac Mizrahi encouraged stylish consumers to match their tissue box to their outfit and featured custom box designs that were inspired by the creator's clothes.

Moreover, the brand has inspired countless packaging concepts like Lindsey Poulos' kid-friendly tissue box that is modeled after monsters. When used up, the tissue box transforms into a cardboard toy that your little one will love.

Another favorite from this list is Bounty Paper Towels' QR code campaign that connects consumers with stories from the Wounded Warriors project while encouraging them to donate to the WWP via their website and Facebook page.
4.1
Score
Popularity
Activity
Freshness
20
Heroic Paper Towel Packaging
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
<
19
Faux Mold Packaging
Faux Mold Packaging
The Anti-Theft Lunch Bags by The. Prohibit Snacking Thievery
<
18
Sustainable Detergent Spritzers
Sustainable Detergent Spritzers
Pure Spray Bottle Reduces Waste in Production and Continued Use
<
17
Scented Tissue Box Packaging
Scented Tissue Box Packaging
This Conceptual Fragranced Facial Tissue Engages Consumers' Senses
<
16
Fashionable Tissue Boxes
Fashionable Tissue Boxes
The Kleenex Style Studio Helps People Keep Homes Chic
<
15
Simple Laundry Detergents
Simple Laundry Detergents
The Simply Co.'s Detergent is Plant, People and Planet-Friendly
<
14
Fungi Furniture Packaging
Fungi Furniture Packaging
This Brand is Planning to Start Using Mushroom-Based Packaging
<
13
Recycled Soap Bottles
Recycled Soap Bottles
Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic
<
12
Combo Cleaner Packaging
Combo Cleaner Packaging
Nested Detergent Bottle Integrates a Sprayer, a Squeegee and a Container
<
11
Fruity TP Packaging
Fruity TP Packaging
This Toilet Paper Packaging Concept Wraps Tissue in Fruity Prints
<
10
Eco Diaper Packaging
Eco Diaper Packaging
This Range of Reusable Diapers is Packaged Sustainability
<
9
Eclectically Colored Soap Branding
Eclectically Colored Soap Branding
Enjabonarte is Set with Bright Hues to Stand Out
<
8
Perfume-Like Laundry Bottles
Perfume-Like Laundry Bottles
The L'eaundry Concept Makes Laundry Products Seem Decadent
<
7
Kid-Focused Tissue Packaging
Kid-Focused Tissue Packaging
These Fun Tissue Boxes Transform Into Cardboard Critters
<
6
Abstract Shampoo Packaging
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
<
5
Social Good Packaging
Social Good Packaging
Studio Blackburn Creates Ethic-Focused Designs for Traidcraft Tissues
<
4
Lavish Tissue Papers
Lavish Tissue Papers
'Daishowa First' Has Launched the World's Most Expensive Tissue
<
3
Dual-Purpose Camera Manuals
Dual-Purpose Camera Manuals
Karin Hilgenkamp Designs DSLR Packaging that Doubles as Instructions
<
2
Book-Like Soap Boxes
Book-Like Soap Boxes
Apothecary's Soap Packaging Ideas Are Literary-Inspired
<
1
Artisanal Hipster Soap Branding
Artisanal Hipster Soap Branding
The Hudson Made Scullery Soap Design Packaging is Simple and Fresh
<