Studio Blackburn has created a series of packaging that engages with consumers on a very basic level. Designed for Traidcraft Tissues, a brand of toilet and tissue papers, the packaging boasts speech bubbles that read, "I'm blowing poverty away" and "I'm flushing away unfair trade." People will be able to identify with these statements on a very visceral level.
Not only does Studio Blackburn address many people's desires to do the right thing and help with injustices where they can, it also speaks to their ego by allowing them to proudly display their social good status for all to see. By doing so, Studio Blackburn's packaging for Traidcraft Tissues is clever. It also points out the brand's own stance on such issues as well as its place as UK’s leading fair trade organization.