The Kleenex Style Studio is an initiative by the brand that shows people just how stylish the tissue box designs can be. Especially since designer Isaac Mizrahi has been enlisted for both the campaign and the products. Through his creative mind, the brand is shown as an extension of existing home decors rather than a eyesore sticking out.
This way, the Kleenex Style Studio demonstrates that people are able to embrace the aesthetics of the boxes in their own unique ways. By concentrating on another reason other than the sniffles to have tissue boxes on hand, the Kleenex Style Studio initiative helps overall sales even as the cold and flu season has yet to truly rear its ugly head. People may even want to share their individual Kleenex Style as well.
Why This Trend Is Growing
- Fashionable Tissue Box Designs
- Disruptive innovation opportunity: Collaborate with fashion designers to create stylish and trendy tissue box designs, turning a functional product into a fashion statement.
- Integration of Tissue Boxes with Home Decor
- Disruptive innovation opportunity: Develop tissue box designs that seamlessly blend with existing home decors, providing a visually appealing and cohesive look.
- Personalized Tissue Box Styles
- Disruptive innovation opportunity: Offer customizable tissue box designs, allowing consumers to express their unique tastes and preferences through personalized designs.
Industries Being Reshaped
- Home Decor
- Disruptive innovation opportunity: Create collaborations between tissue box companies and home decor brands to produce integrated and aesthetically pleasing tissue box designs.
- Fashion
- Disruptive innovation opportunity: Partner with fashion designers and brands to develop fashionable tissue box designs that align with the latest fashion trends.
- Personalized Products
- Disruptive innovation opportunity: Utilize advanced printing technologies to offer personalized tissue box designs, tapping into the growing demand for customized consumer goods.
