The Kleenex Style Studio is an initiative by the brand that shows people just how stylish the tissue box designs can be. Especially since designer Isaac Mizrahi has been enlisted for both the campaign and the products. Through his creative mind, the brand is shown as an extension of existing home decors rather than a eyesore sticking out.
This way, the Kleenex Style Studio demonstrates that people are able to embrace the aesthetics of the boxes in their own unique ways. By concentrating on another reason other than the sniffles to have tissue boxes on hand, the Kleenex Style Studio initiative helps overall sales even as the cold and flu season has yet to truly rear its ugly head. People may even want to share their individual Kleenex Style as well.