It might not be until you start to consider the appearance of Thise Mejeri packaging that you'll realize how remarkably different it is from that of most bottled beverages. The glass of drink flasks is typically treated to a smooth polish in order to give off a high-gloss shine.
This design by Randi Sjaelland has a soft matte finish, made possible by a frosted texture and an opaque material. The vivid hues that you're seeing have been artificially applied to represent the fruit flavors of the individual dairy refreshments.
The iconic milk bottle form is a fetching throwback, and so is the cursive typeface of the logo and the label. Thise Mejeri packaging is visually stimulating in the contemporary sense with its more minimal concept and its colorful character.
What Makes This Trend Stand Out
- Matte Multicolored Packaging
- Opportunities for using frosted textures, opaque materials, and vivid hues in other product packaging to create a tactile and visually striking experience.
- Minimalist Label Design
- The use of simple fonts and clean lines for product labels to distinguish products from competitors and create a modern aesthetic.
- Retro-inspired Packaging
- Reimagining classic product packaging designs with modern materials and color palettes for a nostalgic yet contemporary look.
Sectors Adopting This
- Beverage
- Exploring new ways to create unique and visually appealing packaging designs for soft drinks, juices, and other bottled beverages.
- Dairy
- Incorporating retro-inspired packaging into dairy products to stand out in a crowded market and appeal to consumers looking for a nostalgic experience.
- Beauty
- Utilizing frosted textures, opaque materials, and vivid hues in cosmetic packaging design to create a tactile and eye-catching experience for consumers.
