It might not be until you start to consider the appearance of Thise Mejeri packaging that you'll realize how remarkably different it is from that of most bottled beverages. The glass of drink flasks is typically treated to a smooth polish in order to give off a high-gloss shine.
This design by Randi Sjaelland has a soft matte finish, made possible by a frosted texture and an opaque material. The vivid hues that you're seeing have been artificially applied to represent the fruit flavors of the individual dairy refreshments.
The iconic milk bottle form is a fetching throwback, and so is the cursive typeface of the logo and the label. Thise Mejeri packaging is visually stimulating in the contemporary sense with its more minimal concept and its colorful character.