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Baked-View Branding

Kefalonia Fish Packaging Serves Up a Sneak Peek of Your Cooked Cod

— July 12, 2012 — Lifestyle
The concept of before and after images is a popular one, and when it comes to food especially, many amateur chefs assume more confidence in observing the quality of the finished product before the goods are even bought.

Kefalonia Fish packaging provides a peek of the completed dish for the consumer through a clever technique of wrapping. Mousegraphics of Greece has managed to present an open view of fresh raw seafood behind saran wrap, alongside a photo-printed label that pictures a portion of a cooked fish. The label is simply a band around the middle of Kefalonia Fish packaging that perfectly matches the size and shape of the swimmer sealed in beneath it.
Trend Themes
1. Baked-view Packaging - Products with packaging that allows consumers to see a preview of the cooked dish before purchasing.
2. Sensory Branding - Packaging that appeals to the consumer's senses and enhances the overall product experience.
3. Photo-printed Packaging - Packaging with photo-printed labels that provide additional information and a visual representation of the product.
Industry Implications
1. Food Packaging - Creating innovative packaging that makes the experience of purchasing and consuming food more enjoyable for the consumer.
2. Design - Exploring ways in which design can enhance the function and aesthetics of packaging.
3. Fish Industry - Developing new approaches for packaging and marketing fish products in a more appealing and visually attractive way.
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