Category
Tech
Delegated Interfaces
Trend cluster
Category
Reality
Rendering
As the online world blends with the offline, web design follows suit.
4.5
Trend score
Trend
What is the Reality Rendering trend?
Reality Rendering: The line between online and offline living is becoming blurred at an accelerated rate, which is being acknowledged in website design. Consumers are beginning to view the two worlds as synonymous with one another, which requires is resulting in design that either mimics or enhances real life interaction.
Trend themes
Themes within the Reality Rendering trend
Three behaviours holding the trend together01
Blurring Online and Offline Design
As the line between online and offline living blurs, website design mimics or enhances real life interaction.
02
Virtual Reality Applications
Innovative virtual reality applications, from browsing to gaming, are increasingly popular and immersive.
03
Interactive Digital Marketing
Interactive digital marketing campaigns like Instagram websites allow for engagement and provide easy access to purchase products.
Industry implications
What the Reality Rendering trend means for industry
Where the trend changes the playbookFor
E-Commerce
E-commerce businesses can incorporate virtual reality applications and interactive digital marketing to enhance the shopping experience.
For
Travel and Tourism
Travel and tourism businesses can use virtual tours to attract potential travelers and promote their destinations.
For
Entertainment and Gaming
The entertainment and gaming industries can expand to incorporate virtual reality and new immersive technologies.
Trend signals
Trend signals for Reality Rendering
Trend score 4.5 out of 10, from popularity 75%, activity 51%, freshness 8%.
Popularity75%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Reality Rendering trend
5 featured examples from Mar 26 to Jun 27, 2014CategoryLifestyle
Terrifying Online Drowning Simulators
Sortie En Mer Promotes the Use of Lifejackets Through Fear
The virtual reality industry can leverage simulators to create immersive safety training experiences.
CategoryArt & Design
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
The interactive mobile catalog trend presents a disruptive innovation opportunity for retail companies to enhance the online shopping experience and boost sales.
CategoryWorld
Virtual French Tours
Google Night Walk Will Let Users Take a Virtual Tour of Marseilles
The tourism industry could benefit from offering virtual tours to consumers, especially for those who may not be able to travel due to cost or other limitations.
CategoryLife-Stages
Virtual Reality Arcade Games
A Chuck E Cheese Birthday Game Will Now Be Offered in Oculus Rift
Virtual reality arcade games enhance the entertainment experience and attract more customers to amusement venues.
CategoryPop Culture
Virtual Reality Internet Browsers
The FireBox Lets Users Immerse Themselves in the Online World
Virtual reality companies can capitalize on the integration of VR with internet browsing by developing innovative and user-friendly virtual reality browsers.
