The newest IKEA signs for the brand's office headquarters uniquely tie the IKEA mantra and functionality in a comical way. Hertz designed these new IKEA pictograph signs to have an obvious meaning as well as offer a touch of humor to the headquarter's office.
These pictographs offer IKEA workers the opportunity to understand signs for the bathroom, recycling, telephone use and lunchroom areas by cleverly tapping into IKEA's already established branding. The pictographs are featured in IKEA's iconic yellow coloring and feature stick figures acting out simple day to day tasks. Each of the pictographs cleverly incorporates well-timed humor into its message. For example, the new bathroom signs feature yellow male and female stick figures crossing their legs anticipating having to go to the bathroom.