Anime Monster Scavenger Hunts

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This Google Maps App Lets You Find and Catch Pokemon

— April 2, 2014 — Marketing
Google has given Google Maps App users the ability to find and catch Pokemon!

Update your device so it has the latest version of Google Maps and you'll see a button that says "Press Start" next to the search bar. Once you hit it, the map will direct you to a location where you'll seek out a Pokemon.

You can catch 150 Pokemon and your Google Maps app will also act as a Pokedex. The Pokedex will record the Pokemon's type, height and weight. Once the competition is over, the top Pokemon masters will have a chance to work at Google as an intern.

The Google Maps Pokemon challenge is a Pokemon fan's dream. The added bonus of a Google internship should give you plenty of inspiration to "catch 'em all."

Trend Themes

  1. Location-based Scavenger Hunts — Location-based augmented reality games that get users to explore and hunt objects or creatures.
  2. Gamification of Navigation Apps — Incorporating game-like elements in navigation apps to engage and retain users.
  3. Augmented Reality in Tourism — Augmented reality features that enhance the travel experience and provide interactive education.

Industry Implications

  1. Tourism and Travel — Incorporating augmented reality technology into travel and tourism experiences can offer a unique value proposition and enhance engagement.
  2. Gaming — Incorporating real-world locations and objects in mobile gaming can drive user engagement and expand brand reach.
  3. Technology — Developing innovative ideas that incorporate augmented reality in navigation and maps can create new monetization opportunities and further engage users.
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