Trend cluster
Category

Clubhouse
Revamped

As the idea of kid-formed clubs persist, their headquarters adapt.

Tranquil Fairytale TreehousesOpulent Kids ClubhousesIngenious Magnetic Fort BlocksLEGO-Like Cardboard FortsSuper Hero-Inspired Forts

Trend

What is the Clubhouse Revamped trend?

Clubhouse Revamped: What we as adults recognize as behavioral tribes are seen simply as clubs in childhood. This idea persists even in the digital age, however it is adapting to the more demanding tastes of the digital age through revamped clubhouses. This shows that while cliques remain a natural part of development, this generation's needs are less dependent on imagination and more on tangible value.

Trend themes

Themes within the Clubhouse Revamped trend

Three behaviours holding the trend together
01

Revamped Clubhouses

As cliques remain a natural part of childhood, clubhouses are adapting to the more demanding tastes of the digital age by providing tangible value and innovative entertainment options.

02

LEGO-Like Fort Building Kits

Building forts for kids has never been so creative! Instead of being made out of hard plastics or easily destroyed sheets, forts are now made out of LEGO-inspired cardboard

03

Opulent Kids Clubhouses

Lilliput Play Homes offer miniature Victorian, Picket Fence, Colonial, and Town & Country style clubhouses, with everything from electricity and workable windows to opulent furniture, providing a luxurious experience for your toddler.

Industry implications

What the Clubhouse Revamped trend means for industry

Where the trend changes the playbook
For

Toy Manufacturing

Toy companies could produce these clubhouses, fort building kits, and furniture for children to provide a wider range of playing experiences and choices.

For

Real Estate

Incorporating innovative and child-friendly facades into residential architecture can add value to homes and make them more suitable for families with kids.

For

Hospitality

Hotels can adapt to the needs of families by adding exciting and creative concepts to their services such as clubhouses, fort building kits, and other child-friendly amenities.

Trend signals

Trend signals for Clubhouse Revamped

Trend score 4.6 out of 10, from popularity 58%, activity 71%, freshness 8%.

Popularity58%
Activity71%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha
  • Gen Z
  • Millennial (not a primary audience)
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America