Enhancing socialization skills, parents turn to mature methods of play
Implications - As the "American Dream" seems more attainable with crowdfunding and micro-lending, millennial parents are leaning towards toys that put their kids in charge of their own (fictional) businesses. Offering methods of personal development through social, grown-up activities, parents are turning to adult endeavors that allow youths to playfully imitate activities that promote socialization and accountability. This reflects a shift in youthful engagement toward more cultivated, yet equally entertaining methods of interaction.
Trend Themes
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Entrepreneurial Play — As the "American Dream" seems more attainable with crowdfunding and micro-lending, millennial parents are leaning towards toys that put their kids in charge of their own (fictional) businesses.
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STEM Education — Many of the examples listed encourage children to explore careers in technology and related fields, and promote STEM education.
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DIY Toys and Activities — DIY and prefabricated toys and activities are a growing trend in the toy industry, encouraging children to be creative and hands-on in their play.
Industry Implications
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Toy Industry — Industry professionals can look to toy makers and innovative toy designs to stay ahead of the curve in providing engaging and educational play experiences for children.
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STEM Education — Educators and professionals in the STEM fields can utilize these toys and activities to promote education and inspire the next generation of scientists and thinkers.
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DIY and Craft Industries — The DIY and craft industries can collaborate with toy and activity makers to provide materials and resources for children to engage in creative and hands-on play.
9 Featured, 81 Examples:
697,963 Total Clicks
Date Range:
Apr 13 — Nov 15
Trending:
Mild
Consumer Insight Topics:
