Category
Tech
Automated Upkeep
Trend cluster
Category
Entrepreneurial
Play
Enhancing socialization skills, parents turn to mature methods of play.
3.0
Trend score
Trend
What is the Entrepreneurial Play trend?
Entrepreneurial Play: As the "American Dream" seems more attainable with crowdfunding and micro-lending, millennial parents are leaning towards toys that put their kids in charge of their own (fictional) businesses. Offering methods of personal development through social, grown-up activities, parents are turning to adult endeavors that allow youths to playfully imitate activities that promote socialization and accountability. This reflects a shift in youthful engagement toward more cultivated, yet equally entertaining methods of interaction.
Trend themes
Themes within the Entrepreneurial Play trend
Three behaviours holding the trend together01
Entrepreneurial Play
As the "American Dream" seems more attainable with crowdfunding and micro-lending, millennial parents are leaning towards toys that put their kids in charge of their own (fictional) businesses.
02
STEM Education
Many of the examples listed encourage children to explore careers in technology and related fields, and promote STEM education.
03
DIY Toys and Activities
DIY and prefabricated toys and activities are a growing trend in the toy industry, encouraging children to be creative and hands-on in their play.
Industry implications
What the Entrepreneurial Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
Industry professionals can look to toy makers and innovative toy designs to stay ahead of the curve in providing engaging and educational play experiences for children.
For
STEM Education
Educators and professionals in the STEM fields can utilize these toys and activities to promote education and inspire the next generation of scientists and thinkers.
For
DIY and Craft Industries
The DIY and craft industries can collaborate with toy and activity makers to provide materials and resources for children to engage in creative and hands-on play.
Trend signals
Trend signals for Entrepreneurial Play
Trend score 3.0 out of 10, from popularity 50%, activity 31%, freshness 8%.
Popularity50%
Activity31%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Entrepreneurial Play trend
9 featured examples from Apr 10, 2013 to Nov 17, 2015CategoryLife-Stages
Mini Cupcake Shop Toys
The Sprinkles Cupcakes Mini Playset is a Tiny Replica of the Sweet Shop
The toy manufacturing industry can leverage the trend of miniature playsets and interactive toy apps to create innovative and engaging products that appeal to children and their p…
CategoryLife-Stages
Kid-Made Cosmetics
The First-Graders at Elm Street Elementary School Make and Sell Sugar Scrubs
Empowering kids to run their own businesses in school can disrupt traditional educational models and foster creativity, entrepreneurship skills, and real-world application of know…
CategoryTech
Education-Encouraging Apps
This App Encourages Students to Explore Careers in Technology
Disruptive innovation opportunity: Integrating interactive apps and digital tools into educational platforms to enhance STEM learning experiences.
CategoryLife-Stages
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
Transforming the traditional toy industry to become more inclusive and empowering for young girls.
CategoryLife-Stages
Prefab Lemonade Stands
The SKYLTA Children's Market Stand Encourages Social Skill Development
Education industry can leverage prefab lemonade stands to enhance learning through creative and interactive play experiences.
CategoryLife-Stages
DIY Toy Airplanes
This DIY Airplane Teaches Kids About Solar-Powered Flight
Toy manufacturers can integrate renewable energy concepts into their products to promote learning and encourage kids to think about sustainability.
CategoryTech
Kid-Friendly Coding Apps
'The Everything Machine' Platform Lets Kids Create Their Own Apps
Companies should consider creating educational apps that have a focus on creativity and interactive learning experiences.
CategoryLife-Stages
Toddler Culinary Trucks
Kids Can Run Their Own Business from the OTO Food Truck
Innovations in the toy industry that involve integrating commerce-based themes with an educational component like the OTO Food Truck.
CategoryLife-Stages
Kid-Friendly Fashion Classes
This Design Class Allows Children to Explore the World of Fashion
Educational institutions can consider integrating STEM-based fashion classes as a part of their curriculum to diversify the skill set of their students.
