Goldiblox' toys for girls are a huge proponent for inspiring young girls to think like engineers and their rejection of traditional toys targeted towards girls is pretty evident in the 'This is Your Brain on Engineering' ad.
Before getting into "your brain on engineering," the ad depicts a girl's brain "on princess" first. This is shown by having a girl doll up an egg with a face, a wig and makeup. The egg then begins a ride on a conveyor belt and just when it seems like the decorated Ms. Humpty Dumpty is about to take a pretty nasty spill, the video pauses to announce that "this is your brain on engineering."
The beautified egg drops safely into one of Goldiblox' Rube Goldberg machines, which have become a staple in the brand's commercials.