Goldiblox' toys for girls are a huge proponent for inspiring young girls to think like engineers and their rejection of traditional toys targeted towards girls is pretty evident in the 'This is Your Brain on Engineering' ad.
Before getting into "your brain on engineering," the ad depicts a girl's brain "on princess" first. This is shown by having a girl doll up an egg with a face, a wig and makeup. The egg then begins a ride on a conveyor belt and just when it seems like the decorated Ms. Humpty Dumpty is about to take a pretty nasty spill, the video pauses to announce that "this is your brain on engineering."
The beautified egg drops safely into one of Goldiblox' Rube Goldberg machines, which have become a staple in the brand's commercials.
Key Themes Behind This Trend
- Engineering Toys for Girls
- Empowering girls with engineering toys can inspire careers as engineers and transform the traditional toy industry.
- Rejecting Traditional Gender Stereotypes
- Challenging societal gender stereotypes can create opportunities for inclusive marketing campaigns and creating innovative products.
- Rube Goldberg-brand Marketing Campaigns
- Incorporating Rube Goldberg machines into brand marketing campaigns creates visually appealing content and attracts consumers interested in educational and creative toys.
Where This Applies
- Toy Industry
- Transforming the traditional toy industry to become more inclusive and empowering for young girls.
- Marketing and Advertising Industry
- Creating innovative and inclusive marketing campaigns that challenge societal gender stereotypes.
- Educational Toy Industry
- Designing visually appealing educational and creative toys that inspire careers as engineers.
