Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Clique
Encouragement
The idea of the friendship bracelet is accelerated to mark group belonging.
4.5
Trend score
Trend
What is the Clique Encouragement trend?
Clique Encouragement: In the developmental stages of youth, a group of friends help shape one's identity. Recognizing this bond, companies are symbolically joining the clique by creating apparel to strengthen the tribe mentality between friends. This accelerates the early-budding, natural human desire to belong.
Trend themes
Themes within the Clique Encouragement trend
Three behaviours holding the trend together01
Clique Apparel
Companies are creating apparel to strengthen the tribe mentality between friends, accelerating the early-budding, natural human desire to belong.
02
Sisterly Love Jewelry
Celebrity-themed jewelry that celebrates the sisterly bond and the rising success of siblings in their own right.
03
Luxury Friendship Accessories
Upscale take on childhood trinkets with fashionable keepsakes that offer subtle luxury to appeal to lovers of understated elegance.
Industry implications
What the Clique Encouragement trend means for industry
Where the trend changes the playbookFor
Apparel
Opportunities in the apparel industry to create products that emphasize group affiliation.
For
Jewelry
Opportunities in the jewelry industry to create celebrity-themed jewelry that celebrates the bond between siblings or close friends.
For
Fashion Accessories
Opportunities in fashion accessories to create upscale and luxury keepsakes that promote understated elegance for friendship bonds.
Trend signals
Trend signals for Clique Encouragement
Trend score 4.5 out of 10, from popularity 68%, activity 59%, freshness 8%.
Popularity68%
Activity59%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Clique Encouragement trend
4 featured examples from Apr 30, 2014 to Mar 31, 2016CategoryFashion
Sassy Friendship Bracelets
This Friendship Bracelet is Dedicated to Best B*tches
Fashion brands can explore the market for personalized friendship bracelets and accessories.
CategoryFashion
Luxe Friendship Bracelets
These Monic Vinader Accessories Promote Understated Elegance
The luxury jewelry industry can explore incorporating subtle and chic elements into their designs.
CategoryFashion
Quotable Cinematic Snapbacks
The 'You Can't Sit with Us' Snapback Commemorates Mean Girl Quotes
Fashion accessory brands can capitalize on the demand for movie-themed products.
CategoryFashion
Reality Star Friendship Tokens
These Kendall and Kylie Friendship Necklaces Show Sisterly Love
Jewelry brands could develop lines inspired by celebrity friendships or sibling bonds.
