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Social Exclusivity

Seeking confidentiality, consumers turn to private methods of online engagement

Implications - With online engagement offering a conveniently instantaneous mode of communication, public scrutiny and mass involvement can make personal interaction problematic. Seeking methods of socialization in a more exclusive manner, tech-savvy consumers are turning to ultra-private mobile features that help limit users and disguise messages in the blink of an eye. This reflects a shift towards more intimate, yet equally social methods of peer-to-peer engagement.
Trend Themes
1. Increased Privacy in Online Communication - Consumers are seeking more intimate and exclusive methods of peer-to-peer engagement, leading to the development of ultra-private mobile features that limit users and disguise messages.
2. Disappearing/encrypted Messaging - Messaging services that self-destruct or have end-to-end encryption features are gaining popularity, catering to the demand for secure and private online communication.
3. Anonymous Social Apps - Apps that allow for anonymous communication or socialization, such as Cloaq and Truth, are growing in popularity as consumers prioritize online anonymity.
Industry Implications
1. Technology - The development and implementation of secure messaging technology is an area that presents opportunities for innovation and growth.
2. Mobile - The popularity of privacy-focused mobile features like disappearing messages and encrypted calls presents growth opportunities for companies in the mobile industry.
3. Social Media - The rise of anonymous social apps reflects a trend towards more exclusive, intimate online communication, which presents a growth opportunity for innovators in the social media industry.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 65 Examples:
249,776 Total Clicks
Date Range:
Jan 14 — May 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Secret Social Chat Apps
Secret Social Chat Apps
This Exclusive Social Network App Only Works In Applebee's Restaurants
If you are a really big Applebee’s fan, you might want to check out their new exclusive social network the next time you’re eating at one of their restaurants. WhatsApplebee’s is a... MORE
Anonymity-Protecting Smartphones
Anonymity-Protecting Smartphones
Protect Your Privacy with the New Blackphone
The Blackphone is a new and innovative smartphone creation that claims to be the “world’s first smartphone to put privacy and control ahead of everything else.” With the recent news that the... MORE
Vanishing Message Apps
Vanishing Message Apps
The Confide App Shows off Its Snapchat-Like Messaging at CES 2014
Just like our loved Snapchat application, we can now send texts with privacy with the Confide app. The ‘Confide’ app is aimed at businesses or professionals who may send sensitive... MORE
Anonymous Social Apps
Anonymous Social Apps
The Cloaq App Doesn't Require an Email or a Phone Number
The Cloaq app is an anonymous social app that wants to differentiate itself and be even more secretive. It is doing so by not requiring any personal information from you like your email or phone... MORE
Incognito Flirting Apps
Incognito Flirting Apps
The Truth App Lets You Flirt Anonymously
The founders of Truth created this anonymous messaging app so people would be able to send private messages to people on their contact lists. It is basically incognito one-on-one messaging between... MORE
Ultra-Secure Smartphones
Ultra-Secure Smartphones
The Snowden Phone Can Encrypt Calls and Texts
The Snowden phone is an ultra-secure smartphone that supposedly has digital privacy anyone would be happy to have. If you prefer people to ask before looking through your phone or if you would... MORE
Self-Destructing Messaging Apps
Self-Destructing Messaging Apps
The Wickr App Offers Privacy and Control
Similar to Mission Impossible, when you send a message using the Wickr app it will self-destruct after a certain amount of time. In today’s world where we send information fast and freely,... MORE
Private Picture Posting Apps
Private Picture Posting Apps
The Cluster App Lets People See What You Want Them to See
The Cluster app is helping users dodge a problem that has been cropping up more and more recently. While Facebook is great and Instagram is like God’s gift to photography and social media at... MORE

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