Category
Tech
Delegated Interfaces
Trend cluster
Category
Social
Exclusivity
Seeking confidentiality, consumers turn to private methods of online engagement.
3.6
Trend score
Trend
What is the Social Exclusivity trend?
Social Exclusivity: With online engagement offering a conveniently instantaneous mode of communication, public scrutiny and mass involvement can make personal interaction problematic. Seeking methods of socialization in a more exclusive manner, tech-savvy consumers are turning to ultra-private mobile features that help limit users and disguise messages in the blink of an eye. This reflects a shift towards more intimate, yet equally social methods of peer-to-peer engagement.
Trend themes
Themes within the Social Exclusivity trend
Three behaviours holding the trend together01
Increased privacy in online communication
Consumers are seeking more intimate and exclusive methods of peer-to-peer engagement, leading to the development of ultra-private mobile features that limit users and disguise messages.
02
Disappearing/encrypted messaging
Messaging services that self-destruct or have end-to-end encryption features are gaining popularity, catering to the demand for secure and private online communication.
03
Anonymous social apps
Apps that allow for anonymous communication or socialization, such as Cloaq and Truth, are growing in popularity as consumers prioritize online anonymity.
Industry implications
What the Social Exclusivity trend means for industry
Where the trend changes the playbookFor
Technology
The development and implementation of secure messaging technology is an area that presents opportunities for innovation and growth.
For
Mobile
The popularity of privacy-focused mobile features like disappearing messages and encrypted calls presents growth opportunities for companies in the mobile industry.
For
Social media
The rise of anonymous social apps reflects a trend towards more exclusive, intimate online communication, which presents a growth opportunity for innovators in the social media industry.
Trend signals
Trend signals for Social Exclusivity
Trend score 3.6 out of 10, from popularity 59%, activity 40%, freshness 8%.
Popularity59%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Exclusivity trend
8 featured examples from Jan 9 to May 23, 2014CategoryTech
Secret Social Chat Apps
This Exclusive Social Network App Only Works In Applebee's Restaurants
Develop in-house exclusive social networks to enhance in-store experiences and peak customer engagement using gamification and loyalty schemes.
CategoryTech
Anonymity-Protecting Smartphones
Protect Your Privacy with the New Blackphone
The Blackphone is disrupting the mobile device industry by offering a privacy-focused alternative to the mainstream smartphones dominating the market.
CategoryTech
Vanishing Message Apps
The Confide App Shows off Its Snapchat-Like Messaging at CES 2014
Messaging app developers have an opportunity to adapt to the growing demand of secure and private messaging for businesses and professionals.
CategoryTech
Anonymous Social Apps
The Cloaq App Doesn't Require an Email or a Phone Number
The cybersecurity industry can leverage the anonymous social app trend by providing advanced security measures to protect user information and safeguard against hacking and data b…
CategoryTech
Incognito Flirting Apps
The Truth App Lets You Flirt Anonymously
There is a disruptive innovation opportunity for messaging apps to create incognito features that allow users to send private messages anonymously without revealing their identiti…
CategoryTech
Ultra-Secure Smartphones
The Snowden Phone Can Encrypt Calls and Texts
Developing ultra-secure devices and services like the Snowden Phone and VPNs for anonymous browsing can disrupt the mobile industry, creating opportunities for companies to offer…
CategoryTech
Self-Destructing Messaging Apps
The Wickr App Offers Privacy and Control
Opportunity for messaging apps to create self-destructing messaging features for added privacy and control.
CategoryTech
Private Picture Posting Apps
The Cluster App Lets People See What You Want Them to See
The private picture posting trend is disrupting the social media industry by providing alternative platforms that allow users to share content in a more controlled and selective m…
