The founders of Truth created this anonymous messaging app so people would be able to send private messages to people on their contact lists. It is basically incognito one-on-one messaging between contacts. When you send a truth message, you are assigned to an anonymous username and avatar so no one knows who you are.
If the person you are messaging already has the app it will show up in the app's email. If they do not already have the app downloaded they will receive a text message displaying only part of the truth message and it will prompt the recipient to download the app the see the rest.
Truth cofounder Ali Saheli told Mashable that, "You shout out anonymously, kind of like on Twitter. The concept of [messaging] phone contacts was more interesting to us."
Why This Trend Is Growing
- Incognito Messaging
- There is a disruptive innovation opportunity to create platform-agnostic incognito messaging apps that allow users to send private messages to anyone without revealing their identities.
- Anonymous Social Networking
- There is a disruptive innovation opportunity to create anonymous social networking apps that allow users to connect with people without revealing their identities.
- Private Communication
- There is a disruptive innovation opportunity to create private communication apps with end-to-end encryption that allow users to send messages securely without the risk of their private information being leaked.
Industries Being Reshaped
- Messaging Apps
- There is a disruptive innovation opportunity for messaging apps to create incognito features that allow users to send private messages anonymously without revealing their identities.
- Social Networking
- There is a disruptive innovation opportunity for social networking platforms to create anonymous features that allow users to connect with people without revealing their identities.
- Cybersecurity
- There is a disruptive innovation opportunity for cybersecurity companies to create end-to-end encryption technologies that ensure platforms and apps are completely private and protect users from data breaches.
