Poultry recipes are revamped to satiate a growing desire for experimentation
Implications - In an age of constant technological advancement, traditional activities and methods of consumption are simply not enough to satiate consumers who desire perpetual improvement. Seeking to maintain the sentimentality of comfort foods in a more contemporary manner, individuals are turning to exotic flavoring to re-invent classics like chicken sandwiches and tacos, ultimately speaking to a desire for nostalgic consumption in a more progressive manner.
Trend Themes
1. Exotic Flavoring - Consumers are turning to exotic flavoring to re-invent comfort food classics like chicken sandwiches and tacos
2. Spicy Food - The demand for spicy food options like hot sauce and wasabi as a condiment is on the rise in the quick-service restaurant industry
3. Savory Breakfast Dishes - Restaurants are reinventing breakfast by offering savory dishes like fried chicken breakfast sandwiches served on savory donuts
Industry Implications
1. Quick-service Restaurants - Exotic flavoring and spicy food trends offer opportunities for quick-service restaurants to re-invent their menu offerings and stand out in a crowded marketplace
2. Frozen Food Industry - The trend of creating frozen appetizers made for sharing like cracker-crusted chicken bites reflects an opportunity for the frozen food industry to innovate with familiar products in new formats
3. Breakfast Food Industry - The trend of savory breakfast items like donut sandwiches and fried chicken offers an opportunity for the breakfast food industry to create craveable and innovative dishes using classic ingredients
