Category
Lifestyle
Serial Snacking
Trend cluster
Category
Revitalized
Comforts
Poultry recipes are revamped to satiate a growing desire for experimentation.
3.1
Trend score
Trend
What is the Revitalized Comforts trend?
Revitalized Comforts: In an age of constant technological advancement, traditional activities and methods of consumption are simply not enough to satiate consumers who desire perpetual improvement. Seeking to maintain the sentimentality of comfort foods in a more contemporary manner, individuals are turning to exotic flavoring to re-invent classics like chicken sandwiches and tacos, ultimately speaking to a desire for nostalgic consumption in a more progressive manner.
Trend themes
Themes within the Revitalized Comforts trend
Three behaviours holding the trend together01
Exotic Flavoring
Consumers are turning to exotic flavoring to re-invent comfort food classics like chicken sandwiches and tacos
02
Spicy Food
The demand for spicy food options like hot sauce and wasabi as a condiment is on the rise in the quick-service restaurant industry
03
Savory Breakfast Dishes
Restaurants are reinventing breakfast by offering savory dishes like fried chicken breakfast sandwiches served on savory donuts
Industry implications
What the Revitalized Comforts trend means for industry
Where the trend changes the playbookFor
Quick-Service Restaurants
Exotic flavoring and spicy food trends offer opportunities for quick-service restaurants to re-invent their menu offerings and stand out in a crowded marketplace
For
Frozen Food Industry
The trend of creating frozen appetizers made for sharing like cracker-crusted chicken bites reflects an opportunity for the frozen food industry to innovate with familiar products in new formats
For
Breakfast Food Industry
The trend of savory breakfast items like donut sandwiches and fried chicken offers an opportunity for the breakfast food industry to create craveable and innovative dishes using classic ingredients
Trend signals
Trend signals for Revitalized Comforts
Trend score 3.1 out of 10, from popularity 43%, activity 42%, freshness 8%.
Popularity43%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Revitalized Comforts trend
6 featured examples from Jun 12, 2015 to Nov 3, 2016CategoryLifestyle
Gourmet Fast Food Tacos
These New 'Knockout Tacos' Feature Bold and Unexpected Flavors
The trend towards offering greater menu variety and more diverse flavor options is a trend within the fast casual dining industry.
CategoryLifestyle
Savory Donut Sandwiches
This Chain Serves Up Donuts and Fried Chicken for Breakfast
The food and beverage industry can explore new ways to combine unexpected flavors and textures, such as marrying donuts with savory meats.
CategoryBusiness
Spicy Buttermilk Chicken Sandwiches
Fuku is the New Fried Chicken Sandwich Joint from David Chang
Disruptive innovation opportunity in the fast food industry by introducing spicy fried chicken sandwiches as a new menu item.
CategoryLifestyle
Spicy Chicken Sandwiches
These Hearty Sandwiches are Smothered in Hot Sauce
Fast casual restaurants can explore incorporating gourmet hot sauce into their signature sandwiches to cater to the growing demand for spicier flavors.
CategoryLifestyle
Fast Food Wasabi Condiments
This Chain is Now Offering Wasabi Sauce at Its Singapore Locations
Fast food chains that offer a diverse range of condiment options can differentiate themselves in a crowded marketplace and attract customers looking for unique and flavorful optio…
CategoryLifestyle
Cracker-Crusted Chicken Nuggets
These Boneless Chicken Bites are Breaded with Cheez-It Crackers
With consumers' fast-paced lifestyles, there is an opportunity in developing healthy snack and convenience food options for on-the-go consumption.
