Category
Tech
Automated Upkeep
Trend cluster
Category
Infantile
Engineering
Jobs in science and technology introduced to kids through toys.
4.2
Trend score
Trend
What is the Infantile Engineering trend?
Infantile Engineering: Jobs within industries like engineering and technology are identified as necessities even in strict financial times, which has encouraged the post-recession consumer to encourage kids, and in some cases specifically young girls, to develop interest in future careers in this realm with related toys. Augmenting play to be dual-purpose, the innovations place distinct merit on science and technology to create a generation well-suited to the world they'll grow up in.
Trend themes
Themes within the Infantile Engineering trend
Three behaviours holding the trend together01
Encouraging STEM Education For Kids
The prominence of toys and applications that educate children about science, technology, engineering and mathematics has been gradually increasing, creating a viable market and industry for child education technology.
02
Non-Traditional Gender Advertising
Toy companies are increasingly rejecting gender stereotypes in advertising and focusing on creating inclusive and educational products designed for all genders, particularly in STEM fields.
03
DIY Modular Toys for Building and Creativity
The development of building toys that are designed to be modular and freeform creates opportunities for children to engage with circuits and electronics, as well as develop a range of critical thinking skills.
Industry implications
What the Infantile Engineering trend means for industry
Where the trend changes the playbookFor
Child Education Technology
A burgeoning industry is emerging in the creation of science, technology, engineering and mathematics (STEM) toys and educational applications.
For
Toy Manufacturing
Toy companies are creating more products aimed at children interested in STEM subjects, a trend which shows a rise in inclusive and educational toys aimed at children of all genders.
For
Modular Toy Building and Robotics
The development of modular building toys and the increased interest in accessible and affordable robotics provides opportunities for toy manufacturers to create new products that utilize robotics, automation and programmable functions.
Trend signals
Trend signals for Infantile Engineering
Trend score 4.2 out of 10, from popularity 67%, activity 50%, freshness 8%.
Popularity67%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Infantile Engineering trend
6 featured examples from Feb 3 to Sep 16, 2014CategoryEco
DIY Mechanical Playthings
The Strawbees Toy Kit Targets Aspiring Architects and Engineers
Toy manufacturers can tap into the DIY prototyping trend by developing kits and playsets that encourage creative and hands-on learning experiences.
CategorySocial Good
Educational Anatomy Apps
The Humanatomy Health App Helps to Teach Children About the Body
Expanding the use of technology in education to provide innovative learning experiences through interactive apps.
CategoryLife-Stages
Aspiring Architect Toys
Carlos Ng's Construction Toy Set is Designed for Little Architects
Opportunity for toy manufacturers to develop magnetic construction sets that encourage open-ended play and cognitive development.
CategoryLife-Stages
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
Transforming the traditional toy industry to become more inclusive and empowering for young girls.
CategoryLife-Stages
Empowering Female Toy Ads
The GoldieBlox Toy Company Creates Toys for Female Innovators
Toy companies can explore the market potential of creating gender-inclusive toys that empower young girls and promote STEM education.
CategoryLife-Stages
Modular Electronic Building Toys
Little Bits' Space Kit Was Developed in Partnership with NASA
Disruptive innovation opportunity: Integrate technology and modular design into traditional toy manufacturing processes to create interactive and educational toys.
