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Infantile Engineering

Jobs in science and technology introduced to kids through toys

Implications - Jobs within industries like engineering and technology are identified as necessities even in strict financial times, which has encouraged the post-recession consumer to encourage kids, and in some cases specifically young girls, to develop interest in future careers in this realm with related toys. Augmenting play to be dual-purpose, the innovations place distinct merit on science and technology to create a generation well-suited to the world they'll grow up in.
Trend Themes
1. Encouraging STEM Education for Kids - The prominence of toys and applications that educate children about science, technology, engineering and mathematics has been gradually increasing, creating a viable market and industry for child education technology.
2. Non-traditional Gender Advertising - Toy companies are increasingly rejecting gender stereotypes in advertising and focusing on creating inclusive and educational products designed for all genders, particularly in STEM fields.
3. DIY Modular Toys for Building and Creativity - The development of building toys that are designed to be modular and freeform creates opportunities for children to engage with circuits and electronics, as well as develop a range of critical thinking skills.
Industry Implications
1. Child Education Technology - A burgeoning industry is emerging in the creation of science, technology, engineering and mathematics (STEM) toys and educational applications.
2. Toy Manufacturing - Toy companies are creating more products aimed at children interested in STEM subjects, a trend which shows a rise in inclusive and educational toys aimed at children of all genders.
3. Modular Toy Building and Robotics - The development of modular building toys and the increased interest in accessible and affordable robotics provides opportunities for toy manufacturers to create new products that utilize robotics, automation and programmable functions.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
446,177 Total Clicks
Date Range:
Feb 14 — Sep 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

DIY Mechanical Playthings
DIY Mechanical Playthings
The Strawbees Toy Kit Targets Aspiring Architects and Engineers
The Strawbees Toy Kit is based around a do-it-yourself prototyping project that exercises children’s ability to build simple objects. By flexing these particular skills, it can result in... MORE
Educational Anatomy Apps
Educational Anatomy Apps
The Humanatomy Health App Helps to Teach Children About the Body
The Humanatomy is a neat anatomy app that helps to educate children and adults about how the body works. With embedded flash cards, fun illustrations and simple text this app is ideal for teaching... MORE
Aspiring Architect Toys
Aspiring Architect Toys
Carlos Ng's Construction Toy Set is Designed for Little Architects
The ‘Little Architect Toolset’ is a charming construction toy set by Carlos Ng that comes in the form of colorful block-like magnetic pieces. Ng’s playful protractors and rulers... MORE
play_circle_filled Empowering Female Toy Ads
Empowering Female Toy Ads
The GoldieBlox Toy Company Creates Toys for Female Innovators
The startup toy company GoldieBlox won itself a Super Bowl Ad through the Inuit competition. GoldieBlox is a company that makes toys to teach girls about engineering. In a society where girls are... MORE
play_circle_filled Empowering Engineering Toy Ads
Empowering Engineering Toy Ads
This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess
Goldiblox’ toys for girls are a huge proponent for inspiring young girls to think like engineers and their rejection of traditional toys targeted towards girls is pretty evident in the ‘... MORE
play_circle_filled Modular Electronic Building Toys
Modular Electronic Building Toys
Little Bits' Space Kit Was Developed in Partnership with NASA
Little Bits are modular building toys that are like the high-tech cousins to LEGO—if this doesn’t sound impressive enough, for one of its newest collections, Little Bits worked with NASA to... MORE

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