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Infantile Engineering

Jobs in science and technology introduced to kids through toys

Implications - Jobs within industries like engineering and technology are identified as necessities even in strict financial times, which has encouraged the post-recession consumer to encourage kids, and in some cases specifically young girls, to develop interest in future careers in this realm with related toys. Augmenting play to be dual-purpose, the innovations place distinct merit on science and technology to create a generation well-suited to the world they'll grow up in.

SCORE 4.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 50 Examples: 340,324 Total Clicks

Date Range: Feb 14 - Sep 14

Trending: Average

Consumer Insight Topics: Marketing Toys Youth Branding Life-Stages

Featured Examples

DIY Mechanical Playthings - The Strawbees Toy Kit Targets Aspiring Architects and Engineers

SCORE 5.8

Warm 18,410 Clicks Pub: Feb 3, 14

DIY Mechanical Playthings

The Strawbees Toy Kit Targets Aspiring Architects and Engineers

The Strawbees Toy Kit is based around a do-it-yourself prototyping project that exercises children’s ability to build simple objects. By flexing these particular skills, it can result in... [More]

Educational Anatomy Apps - The Humanatomy Health App Helps to Teach Children About the Body

SCORE 6.3

Warm 1,770 Clicks Pub: Sep 16, 14

Educational Anatomy Apps

The Humanatomy Health App Helps to Teach Children About the Body

The Humanatomy is a neat anatomy app that helps to educate children and adults about how the body works. With embedded flash cards, fun illustrations and simple text this app is ideal for teaching... [More]

Aspiring Architect Toys - Carlos Ng's Construction Toy Set is Designed for Little Architects

SCORE 4.3

Average 4,792 Clicks Pub: May 21, 14

Aspiring Architect Toys

Carlos Ng's Construction Toy Set is Designed for Little Architects

The ‘Little Architect Toolset’ is a charming construction toy set by Carlos Ng that comes in the form of colorful block-like magnetic pieces. Ng’s playful protractors and rulers... [More]

Empowering Female Toy Ads - The GoldieBlox Toy Company Creates Toys for Female Innovators

SCORE 3

Mild 649 Clicks Pub: Feb 3, 14

Empowering Female Toy Ads

The GoldieBlox Toy Company Creates Toys for Female Innovators

The startup toy company GoldieBlox won itself a Super Bowl Ad through the Inuit competition. GoldieBlox is a company that makes toys to teach girls about engineering. In a society where girls are... [More]

Empowering Engineering Toy Ads - This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess

SCORE 3.2

Mild 718 Clicks Pub: Apr 10, 14

Empowering Engineering Toy Ads

This Ad for Goldiblox' Toys for Girls Shows Your Brain on Princess

Goldiblox’ toys for girls are a huge proponent for inspiring young girls to think like engineers and their rejection of traditional toys targeted towards girls is pretty evident in the ‘... [More]

Modular Electronic Building Toys - Little Bits' Space Kit Was Developed in Partnership with NASA

SCORE 3.1

Mild 421 Clicks Pub: Apr 29, 14

Modular Electronic Building Toys

Little Bits' Space Kit Was Developed in Partnership with NASA

Little Bits are modular building toys that are like the high-tech cousins to LEGO—if this doesn’t sound impressive enough, for one of its newest collections, Little Bits worked with NASA to... [More]