Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Adidas is All in' Campaign Brings a Light Show to Marseille

 - Mar 20, 2011
References: youtube & hypebeast
Adidas knows how to shoot insanely awesome commercials, but apparently the brand is also an expert on shows. The company takes marketing one step further with the ‘Adidas is all in’ light show.

The ‘Adidas is all in’ light show adds to the already impressive commercial, which we've previously featured. The company set up a huge projection in Marseilles, France, displaying an impressive visual of athletes showing off their skills. The use of 3D projection technology really brings the video to life, and with DJ Cut Killer live on the turntables, you can’t go wrong.

Adidas has hit the jackpot with its latest campaign. This visual light show is just as impressive as the commercials. Check out this amazing video featuring new music from Justice.