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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,775 more

Adultized Dairy

Desire for obscure flavor pairings sees milk take precedence in libations

Implications - Dairy has been incorporated into libation consumption for years with products like Kahlua dominating the market, but a new wave of dairy-infused liquors and recipes are expanding the once niche area of mixology. As the consumer palate evolves to crave unusual flavor pairings with ingredients already found in the home, the rise in dairy-centric libations is expanding the consumer mindset to become more accustom to obscure product varieties. Pushing back against the innocent nature of dairy, the rise of milky libations correlates to a preference for familiarity and negation of health benefits associated with milk product consumption.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
183,840 Total Clicks
Date Range:
Jul 13 — Aug 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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