Category
Lifestyle
Serial Snacking
Trend cluster
Category
Adultized
Dairy
Desire for obscure flavor pairings sees milk take precedence in libations.
2.7
Trend score
Trend
What is the Adultized Dairy trend?
Adultized Dairy: Dairy has been incorporated into libation consumption for years with products like Kahlua dominating the market, but a new wave of dairy-infused liquors and recipes are expanding the once niche area of mixology. As the consumer palate evolves to crave unusual flavor pairings with ingredients already found in the home, the rise in dairy-centric libations is expanding the consumer mindset to become more accustom to obscure product varieties. Pushing back against the innocent nature of dairy, the rise of milky libations correlates to a preference for familiarity and negation of health benefits associated with milk product consumption.
Trend themes
Themes within the Adultized Dairy trend
Three behaviours holding the trend together01
Dairy-Inspired Mixology
A wave of dairy-infused liquors and recipes are expanding the once niche area of mixology as consumers evolve to crave unusual flavor pairings with ingredients already found in the home.
02
Healthy Yet Indulgent Beverages
The rise in milky libations and unique beverage pairings offers consumers a preference for familiarity and indulgence despite health drawbacks.
03
SipsForSummer Series
Summer cocktail series debuts new and exciting summer cocktail recipes like coconut mint margarita to quench summer thirst.
Industry implications
What the Adultized Dairy trend means for industry
Where the trend changes the playbookFor
Food and Beverage - Mixology
The creation and marketing of new dairy-infused spirits and non-alcoholic mixers can grow this niche industry sector
For
Food and Beverage - Health-focused Beverages
Innovative companies can leverage this trend towards healthy indulgence to create unique beverages with familiar ingredients.
For
Hospitality - Seasonal Campaigns
Hotels, resorts, and restaurants can run seasonal beverage campaigns to draw in customers with refreshing drink options.
Trend signals
Trend signals for Adultized Dairy
Trend score 2.7 out of 10, from popularity 44%, activity 30%, freshness 8%.
Popularity44%
Activity30%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Adultized Dairy trend
5 featured examples from Jul 15, 2013 to Aug 20, 2015CategoryLifestyle
Boozy Coconut Milkshakes
This Rum-Containing and Hot Fudge-Drizzled Dessert is for Coconut Lovers
The food and beverage industry can introduce new lines of alcoholic milkshakes using unconventional ingredients such as coconut to attract young adults.
CategoryWorld
Creamy Camel Milk Cocktails
The Abu-Dhabi Ritz-Carlton Created Some Nutritiously Delicious Drinks
The hospitality industry has opportunities to offer unique and nutritious beverages to guests, creating a memorable experience and potential for differentiation.
CategoryLifestyle
Coconut Mint Margaritas
This Margarita Recipe is From the Summer Cocktail Campaign #SipsForSummer
The #SipsforSummer campaign's introduction of new cocktail recipes presents an opportunity for businesses in the beverage industry to develop and market innovative summer drinks.
CategoryLifestyle
Mango Wine Milkshakes
Red Robin is Introducing a Wine Milkshake with Mango Moscato
The restaurant industry can get an opportunity to differentiate themselves by providing new food and beverage options (like Mango Wine Milkshakes) that appeal to adult consumers s…
CategoryLifestyle
Yummy Rum Coffees
This Hot Caribbean Beverage Blends Several Favorite Ingredients
The beverage industry can capitalize on the trend of alcohol-infused beverages by developing innovative products and expanding flavor options.
