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Rudimentary Packaging

Brands turn to rustic design tactics to offer approachability

Implications - Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
626,068 Total Clicks
Date Range:
Oct 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Recyclable Cardboard Bottle Carriers
Recyclable Cardboard Bottle Carriers
These Cardboard Container Designs Are Extremely Eco-Friendly
Olio Flaminio olive oil comes packaged in a neat cardboard container that’s just as practical as it is recyclable. The way the cardboard packaging is put together, its components fold and slot... MORE
Elementary Egg Packaging
Elementary Egg Packaging
No Hatch Eggs Uses the Basics for Wrapping its Products
No Hatch Eggs is a brand that aims for sustainability throughout its production and distribution process. As such, the company used the absolute minimal materials required for its egg packaging to... MORE
Homemade Homestead Jams
Homemade Homestead Jams
The Youngs Farm Natural Jams are Made with Fresh Fruit Ingredients
New York City is offering its citizens the chance to try real authentic all-natural jams thanks to a sop called Project No. 8. The shop offers jams produced by a company called Youngs Farm that... MORE
Packed Lunch Snack Wrappers
Packed Lunch Snack Wrappers
Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable
The old-timey methods of selling products have since been replaced by fancy bottles and illustrated boxes, but the Picnic packaging concept comes full circle. Consumers are now beginning to... MORE
Rural-Focused Branding
Rural-Focused Branding
Bamsrudlaven Gardsis Ice Cream by 'OlssonBarbieri' is Inspired by the Farm
OlssonBarbieri is the branding company behind this design for Bamsrudlaven Gardsis Ice Cream. Since the product was made by a group of young farmers in Oslo who worked with the chickens on their... MORE
Retro Wood Packaging
Retro Wood Packaging
Greg Ellis Gives an Industrial Feel to TN Fruit Co.
This retro wood packaging design by Greg Ellis for TN Fruit Co. looks like it could be from the 1920s. Not only did Ellis use straw string-like material to wrap around the bottles being sold, but he... MORE
Hand-Stitched Bread Bags
Hand-Stitched Bread Bags
The Beer Bread Bags for BarretsRidge Are Homey but Still Very Modern
BarretsRidge’s Beer Bread brings two good things together, wrapped up in packaging that makes this combination seem even more comforting.  Packaging for the four different types of Beer... MORE
Basic Beer-Style Vinos
Basic Beer-Style Vinos
Red Meat Wine Packaging was Conceived with a Casual Approach
It’s only natural to assume that Red Meat Wine packaging is a six-pack of beer. This deceptive design decision was made to have the consumption culture of the grape-derived alcohol modified to... MORE

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Typo Egg Packaging is a Terrifically Texty Gift for a Graphic Designer
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This Eco-Friendly Calender Redefines How We Stay Organized
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