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Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable

The old-timey methods of selling products have since been replaced by fancy bottles and illustrated boxes, but the Picnic packaging concept comes full circle. Consumers are now beginning to appreciate more authentic items again, like mason jars and craft paper wrappers.

Along this theme, Olli Meier of Germany has chosen to swathe chocolates in a piece of checkered fabric. The iconic textile pattern certainly references the characteristic plaid picnic blanket that people across the Western world will recognize from a simpler time. Enhanced with a few silver grommets, the cloth is bound with a string that threads through a stitched label. Once you've consumed the Mini Picknick Gugelhupf, Picnic packaging can be reused as a kitchen towel or a placemat, to accompany its colorful coasters.