OlssonBarbieri is the branding company behind this design for Bamsrudlaven Gardsis Ice Cream. Since the product was made by a group of young farmers in Oslo who worked with the chickens on their farm and the cows from another, they wanted the packaging design to reflect this urban upbringing.
As a result, the logo takes cues from certain details of the farm, and even elements from the local fair can be found in the packaging. For coloring, this varies depending on the type of ice cream used, but for the most part these hues will match the type of flavor inside. The top of the lid is covered in a similar way one would find jam stored on a farm, with a cloth-like material and elastic holding it together.