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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,721 more

Marketing Achievement

Catering to a desire for success, ads reference personal gain for appeal

Implications - Catering to a sense of personal gain, brands are turning to campaigns that center around ideas of achievement and triumph, combining sentimental situations with a desire for individual success in all aspects of life. This speaks to a shift in marketing tactics toward more aspirational forms of appeal.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
316,257 Total Clicks
Date Range:
Jan 13 — May 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filled Boundary-Pushing Sports Ads
Boundary-Pushing Sports Ads
Nike’s Winter Wonderland Boosts Perseverance & Self-Improvement
Sportswear company giant Nike has long been known to advertise its products in the most uplifting and motivational way possible and in its latest commercial entitled Winning in a Winter Wonderland,... MORE
Sky-High Jump-Offs
Sky-High Jump-Offs
Nike Puts Their Nike+ Device to Work in this Jumping Contest
Two young men strap on their Nike shoes, equipped with Nike+ sensors and face off in a jumping contest. The two men, identified only by their Twitter handles (@AirJanvier and @FeazellVince) choose... MORE
play_circle_filled Mobile Staring Contest Campaigns
Mobile Staring Contest Campaigns
The 'Eye on the Prize' Pits Man Against Machine in an Epic Battle
Promoting the Samsung Galaxy S4, German ad agency Heimat created a staring contest between man and machine called ‘Eye on the Prize.’ Competitors were given the chance to win a Samsung... MORE
Hilarious Sport Benefit Ads
Hilarious Sport Benefit Ads
New USTA Ad Campaign Displays the Benefits of Sports
Ad Agency DDB has enlisted the help of ‘Napoleon Dynamite’ Director Jared Hess to showcase the benefits of sports. This ad campaign takes an exciting Dynamite style approach to the characters... MORE
play_circle_filled Guerrilla Marketing Beer Ads
Guerrilla Marketing Beer Ads
This Heineken Ad Makes Guys Choose Between Their Girlfriends & Soccer
This Heineken ad exploits the excitement in Spain’s capital Madrid surrounding the upcoming UEFA Champions League final, which for the first time will be contested by two Madrid-based teams&#... MORE
play_circle_filled Endearing Racecar Campaigns
Endearing Racecar Campaigns
The Nascar Ad from Ogilvy is Both Heartfelt and Cool
Using children’s dreams of grandeur and an exciting life, the new 60-second ‘Heroes’ Nascar ad from Ogilvy is touching, inspirational and shows young sports fans talking about what... MORE

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