Catering to a desire for success, ads reference personal gain for appeal
Implications - Catering to a sense of personal gain, brands are turning to campaigns that center around ideas of achievement and triumph, combining sentimental situations with a desire for individual success in all aspects of life. This speaks to a shift in marketing tactics toward more aspirational forms of appeal.
Trend Themes
1. Aspirational Appeal - More brands are centering campaigns around ideas of achievement and triumph, catering to a sense of personal gain.
2. Guerrilla Marketing - Brands are using creative and elaborate marketing stunts to capture consumer attention and promote their products.
3. Heartfelt Ads - Touching and sentimental ad campaigns are being used to showcase a more human face of brands and their products.
Industry Implications
1. Sports Apparel - Inspirational and aspirational ad campaigns can be used to sell sports apparel, encouraging athletes to persevere and push their limits.
2. Alcohol Industry - Brands like Heineken are using guerrilla marketing tactics to create memorable and engaging experiences for consumers, promoting their products in a fun and unique way.
3. Ad Agencies - The use of sentimental and heartfelt ads presents an opportunity for ad agencies to showcase the human side of brands and create a more meaningful connection with consumers.
6 Featured, 50 Examples:
364,861 Total Clicks
Date Range:
Jan 13 — May 14
Trending:
Mild
Consumer Insight Topics:
