A desire for sincerity prompts the integration of raw and revealing insights
Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
Trend Themes
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Authentic Marketing — Brands are turning to first-person viewpoints, personal stories and real-world engagements to create a more authentic appeal.
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Direct Consumer Engagement — Direct engagement with consumers through campaigns that focus on individual experiences and emotions has become an important trend in marketing.
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Inclusivity — The move towards inclusive campaigns featuring individuals with disabilities and diverse ethnicities is an emerging trend in modern marketing.
Industry Implications
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Marketing & Advertising — Marketing professionals and advertising agencies need to explore new ways to create authenticity in their campaigns and engage consumers directly.
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Consumer Packaged Goods — The use of emotional campaigns that evoke themes of inclusivity and personal experiences is a trend that is particularly relevant to consumer packaged goods companies looking to establish emotional connections with their customers.
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Healthcare — Inclusivity and authentic marketing campaigns can also be applied to healthcare marketing to showcase the real-life experiences of patients and healthcare professionals.
5 Featured, 40 Examples:
209,316 Total Clicks
Date Range:
Apr 13 — Jul 15
Trending:
Average
Consumer Insight Topics:
