Unmasked Marketing

A desire for sincerity prompts the integration of raw and revealing insights

Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
201,227 Total Clicks
Apr 13 - Oct 15
Mild
MarketingLifestyleCommercials
Featured Examples
Emotive Hispanic Campaigns - This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
SCORE 6.5
Warm 1,941 Clicks Pub: Jul 30, 15
Emotive Hispanic Campaigns
This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
This inspiring Kraft Singles commercial tells the heartwarming tale of a few young girls participating in a raffle in order to win a dream dollhouse. When one young girl stumbles upon the winning... [More]
Touching Beauty Perception Sketches - The Dove Real Beauty Sketches Campaign is Heart-Wrenching
SCORE 5.3
Warm 1,585 Clicks Pub: Apr 16, 13
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
Dove has come up with a new advertising campaign that empowers all individuals to discover their beauty within. This self-enhancing beauty advertisement brings forth an interesting concept to take a... [More]
Personal Diary Beauty Ads - Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
SCORE 4.2
Average 4,696 Clicks Pub: May 8, 13
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
Coming off the heels of its mega successful composite beauty perception sketch campaign, Dove has just released its Carbon Paper ad that sees this natural beauty supporting company getting in touch... [More]
Honest Disability Videos - Dear Future Mom Has People with Down Syndrome Talk to Potential Mothers
SCORE 4.7
Average 870 Clicks Pub: Mar 17, 14
Honest Disability Videos
Dear Future Mom Has People with Down Syndrome Talk to Potential Mothers
Dear Future Mom is a heartwarming video that educates mothers whose fetuses have been diagnosed with Down Syndrome. The video, put together by Coor Down, was done for March 21st, which is World Down... [More]
Compassionate Tissue Commercials - Kleenex's 'Unlikely Best Friends' Stars Chance the Paraplegic Dog
SCORE 2.5
Mild 87 Clicks Pub: Jul 4, 15
Compassionate Tissue Commercials
Kleenex's 'Unlikely Best Friends' Stars Chance the Paraplegic Dog
Kleenex’s ‘Unlikely Best Friends’ video is the newest from its Messages of Care campaign. As a tissue brand, it’s fitting that tear-triggering commercials are produced and... [More]
Same-Sex Coverage Campaigns - Jake and Allen's Story Promotes Affordable LGBT Health Insurance
SCORE 2.6
Mild 81 Clicks Pub: Oct 26, 15
Same-Sex Coverage Campaigns
Jake and Allen's Story Promotes Affordable LGBT Health Insurance
Get Covered Illinois’ LGBT health insurance ad encourages same-sex couples to get covered. The commercial is created in collaboration with the Advocates of the Affordable Care Act and promotes... [More]
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