Kleenex's 'Unlikely Best Friends' video is the newest from its Messages of Care campaign. As a tissue brand, it's fitting that tear-triggering commercials are produced and this one is definitely no exception.
This story tells of Chance, a dog that was hit by a car and left for dead at the side of the road. Luckily, the dog survived, but he was left paraplegic and now requires a special harness to help him get around.
Chance found a best friend in an owner who is also paraplegic and requires a wheelchair to get around. Despite the challenges they share, the pair is as active as ever and does not let physical handicaps get in their way.
What's Driving This Trend
- Tear-triggering Commercials
- Opportunity for brands to create emotional and compassionate advertisements that resonate with consumers.
- Specialized Pet Products
- Growing market for products designed for pets with special needs, such as harnesses for disabled animals.
- Inclusive Advertising
- Opportunity for brands to feature diverse and underrepresented individuals in their campaigns in order to promote inclusivity and empowerment.
Who This Affects Most
- Tissue Brands
- Opportunity for tissue brands to leverage emotional storytelling and messages of care to differentiate themselves in the market.
- Pet Care Industry
- Opportunity for pet care companies to develop specialized products and services for disabled pets, tapping into a niche market.
- Advertising Industry
- Opportunity for advertising agencies to create inclusive and empowering campaigns that feature diverse individuals and tell inspiring stories.
