The Kleenex Kids Collection is a cutesy, pastel-hued line of products recently launched by the facial tissue brand. Designed by Buddy Creative, the tissue boxes feature pre-school themes like building blocks, underwater creatures and methods of transportation.
The most striking thing about the Kleenex Kids Collection is that there is no difference in the actual product, merely the packaging. By marketing the product at kids, Kleenex is potentially able to create a reason for the consumer to worry about whether or not the facial tissues match the color scheme of a child's room.
By extending product lines to include a range targeted at kids, large brands like Kleenex are able to innovate in terms of marketing when the product itself cannot exactly be reimagined.