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This Ad for the Chicago Latino Film Festival Has Bacon Subtitles

 - Jul 30, 2015
References: lapizusa &
This hilarious ad for the Chicago Latino Film Festival is predicated on the conventional understanding the Americans hate subtitled films. In order to get English-speaking Americans interested in the Hispanic content, the ad surmises that the festival hired a typographer to create a "truly American font" made, of course, entirely out of bacon.

The clever ad spot demonstrates the difficulty experienced by the typographer as he began attempting to construct the alphabet out of real pieces of bacon.

Staying true to the promise, the Chicago Latino Film Festival featured several films entirely subtitled using a bacon font at the 2015 festival.

The bacon-filled commercial for the Chicago Latino Film Festival was created by Chicago-based US Hispanic ad agency Lapiz, which is a subsidiary of Leo Burnett.