Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Transparency
Blunt eco packaging caters to those who desire visual accountability.
5.5
Trend score
Trend
What is the Eco Transparency trend?
Eco Transparency: As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness.
Trend themes
Themes within the Eco Transparency trend
Three behaviours holding the trend together01
Visible eco packaging
As environmental awareness grows, brands are using conspicuous eco materials combine with a desire for more easily identifiable marks of environmental accountability.
02
Smart packaging as a marketing tool
Companies are collaborating with designers to develop smart packaging that showcases the brand's sustainability focus and story.
03
Deceptive design decisions
Designers are creating packaging that emulates the casual appeal of different types of drinks, such as beer packaging for wine and illustrated coasters packaging for wood products.
Industry implications
What the Eco Transparency trend means for industry
Where the trend changes the playbookFor
Sustainable packaging
Businesses looking to showcase their eco-friendly initiatives can create packaging that is easy to identify as both sustainable and visually appealing to their audience.
For
Food and beverage
Food and beverage companies can collaborate with designers to create smart packaging that tells their story and showcases their product in a visually appealing way to their audience.
For
Artisan products
Artisan and handmade product companies can develop packaging that showcases the artisanal spirit of their products through playful, illustrated details.
Trend signals
Trend signals for Eco Transparency
Trend score 5.5 out of 10, from popularity 81%, activity 77%, freshness 8%.
Popularity81%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Transparency trend
4 featured examples from Feb 7 to Sep 16, 2014CategoryEco
Eco Paper Gift Boxes
These Reusable Kraft Paper Gift Boxes are Ideal for DIY Gift Wrapping
The eco-friendly packaging industry, such as manufacturers of biodegradable materials, can take advantage of the rising popularity of sustainable gift packaging solutions like Pre…
CategoryEco
Sustainable Aquatic Branding
Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story
Designing innovative packaging solutions with conscious branding can help food and beverage companies create a unique and conscientious brand image.
CategoryEco
Illustrated Lumber Branding
Handmade Coasters Packaging Features an Applied Woodgrain Pattern
Small businesses that sell artisanal products can benefit from creative and sustainable packaging to enhance their brand identity.
CategoryLifestyle
Basic Beer-Style Vinos
Red Meat Wine Packaging was Conceived with a Casual Approach
The wine packaging industry can leverage the trend of casual wine packaging by exploring new materials, designs and packaging technologies that appeal to a more relaxed and casual…
