This Concept for Kefir Packaging Strives to Be an Elegant Pitcher

 - Dec 3, 2013
References: & packagingoftheworld
One might be accustomed to seeing the fermented dairy drink held within something resembling a milk carton; however, this kefir packaging concept proposes a more sophisticated means of storage and presentation, so to become a beautiful item on your kitchen table.

Dmitry Patsukevich of Moscow was thinking outside of the box with this idea, opting to make the bottle a sculpture. The resultant smooth and abstract form begins to look like a decorative carafe, a jug or even a vase, rather than a disposable vessel that contains a consumable product. The poised shape is vaguely cylindrical with a subtle bend, separating at its top into two stunted offshoots that function as a spout and an air valve.