Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton

 - Jan 15, 2013
References: & lovelypackage
The fact of the matter is that the typical cereal box does not have a recognizable form. Creamwheat packaging may have been made to the common cardboard specifications but it might just as easily contain other foods like crackers, cookies or baking ingredients. No, this merchandizing strategy alludes to the food inside in a much more direct manner.

The milk carton form was used to enclose the grains, referencing the delicious drink that best accompanies this sort of snack. When you set out to prepare a bowl of your scrumptious cream of wheat, you would acquire items from the fridge and the cupboard that now look alike. But what ensures that Kate Mikutowski's Creamwheat packaging should not be confused with the cow-derived drink is the un-inked earthy brown card that composes the container.