Sixpence Stout packaging was made to stimulate the consumer's senses in a way that goes beyond what beer packaging can typically accomplish. The waxy seal and the label reference more than the roasted malt beverage stored within it, striving to allude to some of the nostalgic elements of Christmastime.
Midday Design was inspired by the traditions of the Victorian era with one of them pertaining to the customary baking of a coin into Christmas pudding for good luck. The round label suggests the appearance of such a monetary piece, printed with typefaces that are reminiscent of that 19th century period. You will also notice the small holly symbols integrated into the sticker. Finally, Sixpence Stout packaging is dramatically topped with a creamy cap that was inspired by melted brandy butter.