Waiting for a miracle to happen during a sport game is a normal practice for sports fans, especially when you’re rooting for the losing team. Under the motto that “miracles happen only on Sky Sport," the Sky Sport miracle campaign developed by Italian advertising agency 1861 United is going to have everyone praying for more.
The campaign features sports stars such as Gerard Pique, Andrea Pirlo, Stefano Mauri, Francesco Totti, Massimo Ambrosini, Martin Castrogiovanni,Federica Pellegrini and Samuel Eto, all alluding to diverse, miraculous biblical themes. Evoking moments like the parting of the red sea or the multiplication of the breads, the Sky Sport miracle campaign is divinely genuine and entertaining.
Although religious themes have been done before in sports, this print advertising campaign is different, as a range of bold colors and a cartoonist effect were added. Let’s all pray this miracle doesn’t pass unnoticed.