Building-Block Soccer Installations

The 2013 LEGO Champions League Game Was Recreated with LEGO

To commemorate this weekend's soccer Champions League finale, the game was recreated into a LEGO Champions League motion-capture video.

The LEGO Champions League video captures all the best highlights of the real finale, entirely with LEGO pieces. Using motion-capture filming, the pieces were arranged, captured, rearranged and recaptured the Bayern Munchen win against Borussia Dortmund. The LEGO men were even constructed to resemble many of the players. Highlights from the actual game include all three scored goals and features from the after celebrations. It's truly unbelievable how much real detail the creators of the three minute LEGO Champions League video were able to capture with LEGO pieces.

With real-life cheering, applauding and soccer noises, the LEGO Champions League video is a great rendition of the real Champion League.

LEGO Champions League
Opportunity to create sports highlights and other memorable events with LEGO pieces using motion-capture techniques.
Motion-captured Installations
Opportunity to create customized motion-captured installations for events and advertising campaigns, using Lego or other building blocks.
Realistic Toy Recreations
Opportunity to leverage nostalgia by creating realistic recreations of memorable events in popular culture with building blocks and other toys.

Where This Applies

Sports Broadcasting
Leverage motion-capture technology to create unique highlights and promotional content for sports networks and social media.
Event Planning
Create customized motion-captured installations for events, trade shows, and other marketing events.
Toy Manufacturing
Create niche toys that cater to the nostalgia and love for memorable events and other popular culture phenomena.
SCORE
0.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 12%
Freshness 8%

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