British Airways recently held a 'Jumbo Christmas Giveaway' online, which featured a virtual version of one of its jumbo jets that fans could unwrap to win prizes.
The A380 plane was wrapped in a blue wrapping paper and it could be torn with extremely realistic motions and textures. Winners could receive presents like tech gadgets, to getaways and luxury hampers. Winners were selected based on a complex algorithm that could handle tons of people unwrapping the planes at once in a fair manner.
The campaign for British Airways was developed in a collaboration between the Moving Picture Company and OglivyOne. It ran for 12 days before Christmas, which afforded fans tons of opportunity to pick up some awesome prizes before Christmas.