There can never be too many reminders about the meaning of rape, as the We Can Stop It campaign shows. After all, there are many instances when a woman says no, it can be construed in an ambiguous way. These print ads highlight that when a girl is asleep, that means no. When a girl is too drunk, that also means no. And pressuring a girl to change her answer is also a form of rape.
Put together by Police Scotland, the We Can Stop It campaign sends a powerful message about consensual sex. Not only does it urge men to take responsibility for knowing the meaning of no, but also pride in their attitude. It also brings attention to sexual attacks on men.