Achilles-Highlighting Sneakers

The Nike Kobe 9 Elite Shoes is Inspired by the Athlete's Injury

In addition to be a top-notch shoe set to rival the best in terms of performance and style, the Nike Kobe 9 Elite shoe has an emotional aspect that will resonate with many fans and athletes. After being benched due to injuring his achilles tendon, the 15-time all star basketball player made sure that was reflected in the design. The ankle-supported shoe does this with red stitching at its back.

According to Uncrate, the Nike Kobe 9 Elite shoe "uses Nike's Flyknit technology to make an upper that feels seamless, enhancing breathability, stretch, and support." It also gives the shoe a stylish tribal aesthetic. The use of Flywire technology also provides more support in the mid foot while Lunarlon cushioning improved impact resistance. Perhaps Kobe will be wearing these on his return to the court.

Emotional Design Shoes
The Nike Kobe 9 Elite shoe's emotional design could be a trend in other athletic shoes.
Seamless Technology Shoes
The use of Nike's Flyknit technology in the Kobe 9 Elite shoe could inspire other athletic shoe designers to incorporate seamlessness in their designs.
Ankle-support Shoes
The ankle-supported design of the Nike Kobe 9 Elite shoe could catalyze a trend for ankle-support in athletic shoes.

Where This Applies

Athletic Shoe Industry
The Nike Kobe 9 Elite shoe could disrupt the athletic shoe industry by inspiring competitors to create designs with emotional aspects, seamless technology, and ankle-support features.
Sports Equipment Industry
Sports equipment manufacturers could create ankle-support equipment for players to wear outside of sneakers to complement the Nike Kobe 9 Elite shoe.
Sports Clothing Industry
The tribal and seamless aesthetic of the Nike Kobe 9 Elite shoe could inspire sports clothing designers to incorporate similar designs in their collection of athletic wear and accessories.
SCORE
2.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 38%
Freshness 8%