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Transparent Juice Boxes

The Capri Sun 'Clear Bottom’ Pouches Help You Spot Mold Before You Drink

— April 11, 2014 — Life-Stages
Capri Sun is a fun go-to drink for kids that is unlike any other juice boxes on the market; it comes in metallic pouch. However, because the drink is free of artificial coloring, flavors and preservatives, it is more susceptible to mold. Capri Sun has decided to change its packaging to make sure kids have a better drinking experience.

Kids and parents can now see exactly what they are drinking thanks to the new 'Clear Bottom' juice pouches. The company's tagline that accompanies the new packaging is “See the goodness before it’s gulped.”

The updated product came about because of concerns from parents via social media. Apparently, mold would not actually be harmful if consumed, but the company still designed the juice pouches with the parents' best interests in mind.
Trend Themes
1. Transparent Packaging - The use of transparent packaging can help companies address consumer concerns about product safety and quality control.
2. Smart Packaging - Smart packaging technologies can be used to detect potential contaminants or spoilage in food and beverage products, increasing consumer safety and reducing waste.
3. Consumer-driven Innovation - Listening to and addressing consumer concerns can drive innovative packaging solutions that improve product safety and enhance the customer experience.
Industry Implications
1. Food and Beverage - Innovative packaging solutions can benefit the food and beverage industry by addressing consumer concerns about product safety and quality.
2. Consumer Goods - Smart packaging technologies can be applied to a variety of consumer goods to improve product safety and quality control.
3. Packaging - The packaging industry has the opportunity to drive innovation by creating new solutions that address consumer concerns and improve the customer experience.
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