This may look like a yummy collection of Chinese food snacks, but it's actually a cute tea packaging concept. The concept, created by Toronto-based student Lily Kao, infuses the designer's ethnic roots. She created 'Teassert' to be a tea company that packages its teas to resembles bite-sized food. Each bag is packaged as a type of Chinese delicacy called “Siu Mai," which is essentially “Dim Sum.”
The practice of carrying around little drink and food boxes originates from Guangzhou, China; early tea houses provided them for travelers and workers in need of a snack on-the-go. The packs usually contained tea and dumplings, so Lily replicated them for her project.
The packaging is also reusable and comes with a recipe for Siu Mai, bookmarks and bamboo coasters. Hopefully she decides to make this concept a reality because it would make for the cutest gift!
What Makes This Trend Stand Out
- Cute Packaging
- Disruptive innovation opportunity: Create unique packaging designs that appeal to consumers' sense of cuteness and playfulness.
- Ethnic Infusion
- Disruptive innovation opportunity: Combine traditional ethnic elements with modern packaging to create unique and culturally-inspired products.
- Reusable Packaging
- Disruptive innovation opportunity: Develop sustainable packaging solutions that can be reused or repurposed, reducing waste and environmental impact.
Sectors Adopting This
- Food Packaging
- Disruptive innovation opportunity: Introduce innovative packaging concepts and materials to enhance the visual appeal and functionality of food packaging.
- Tea Industry
- Disruptive innovation opportunity: Explore creative ways to package and present tea products to attract new consumers and stand out in the competitive market.
- Gift Industry
- Disruptive innovation opportunity: Incorporate unique and visually appealing packaging designs into gift products to create memorable and delightful gift experiences.
