Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Jennifer Foote Re-Brands Hot Chocolate for Williams-Sonoma

For a student project, Jennifer Foote examined how to update hot chocolate packaging for Williams-Sonoma. She decided that the intrigue could be placed in the fine details, instead of going for a drastic change. To differentiate between the various flavours of the brand, Foote used alternating forms of patterns and texture. This ultimately helped distinguish the offerings of Williams-Sonoma, and also make for an attractive piece of packaging.

For the texture and coloring, Foote used deep browns, grays and blacks for the hue palette. This choice worked well because it reflected the hot chocolate contents inside, which would hopefully make consumers more likely to buy the product. The patterns ranged from swirled lines around the can to a criss-crossed diamond pattern, all of which was executed with perfection.