To reinvent Han Tea, Roberta Choi went with a colorblocking motif, which worked perfectly to make these items stand out on the shelves.
The top part of the packaging is done all in black, allowing for the tea logo to pop and become noticeable. On the lower half of the packaging, color is used in one blocked section. These hues include green, yellow, orange and purple, all pigments that are extremely bright. Interestingly, the lid area of the Han Tea package has oriental influence, with certain characters used (although Choi does not say the actual origin of this lettering). This feature gives the tea branding an added sense of exoticism, which will hopefully tempt people into purchasing the brand.
Roberta Choi Uses Bright Hues for Han Tea
Jamie Danielle Munro — April 29, 2014 — Marketing
References: behance.net & packageinspiration