The 360 Concept Packaging Contains 360 Calories Per Serving

'360' is a student packaging project out of Sweden's Linnaeus University. It was developed by student designers Andreas Wikström, Erika Teljing and Hanna Mellin, who devised the concept that its heat-to-serve main meals and desserts all contain 360 calories. By giving the fictional food products a brand named 360, it becomes incredibly easy for dieters or anyone watching their caloric intake to quickly grab a meal, heat it and eat it, without having to do any calculations or look at any labels.

The dessert and main meals are differentiated by size, shape and color codes, which makes it even easier to grab and go. The packaging itself has an angular shape, which makes it look like the containers could be butted end-to-end to create the beginnings of a circle.