Kemps, a Minnesota-based dairy processor, has unveiled its line of flavored milk in cow-shaped bottles that is so adorable, you may want to hang on to them after the milk is done.
The dairy brand is no stranger to cow-based marketing techniques, from its dancing cow commercials to its Facebook page (titled KempsCows). This latest marketing venture only further solidifies the brand identity. A cohesive brand identity is definitely an asset to any company, as it tends to resonate with consumers.
In terms of the packaging itself, the cow shape will definitely attract attention on the shelves. The being said, the design remains simple enough that it doesn't overwhelm the eye. Overall, the bottles are both minimalist and adorable, a winning combination.