'Fill Forever' is a reusable water bottle design by the Logoplaste Innovation Lab for EPAL that is stylish, lightweight and designed to promote the consumption of tap water. The small blue leafy tag on the bottle is printed with a note about containing "premium tap water," which are two terms that are rarely paired together.
The shape of the bottle takes inspiration from a water cascade, made to be as ergonomic as possible when held in the hand. In terms of composition, the bottle is formed from PET, which is a fully recyclable material that weighs in at only just a few dozen grams, making it one of the lightest reusable bottles out there on the market. The sleek reusable water bottle was launched by EPAL during World Water Congress, an international water event with over 5,000 people in attendance.
What Makes This Trend Stand Out
- Reusable Water Bottles
- Opportunity for disruptive innovation in creating innovative designs and materials for reusable water bottles.
- Promoting Tap Water Consumption
- Opportunity for disruptive innovation in marketing and education campaigns to promote the consumption of tap water.
- Lightweight Packaging
- Opportunity for disruptive innovation in developing lightweight and eco-friendly packaging materials.
Sectors Adopting This
- Beverage Packaging
- Opportunity for disruptive innovation in the beverage packaging industry to develop sustainable and lightweight solutions.
- Sustainable Materials
- Opportunity for disruptive innovation in the sustainable materials industry to create eco-friendly alternatives for packaging and products.
- Water Conservation
- Opportunity for disruptive innovation in the water conservation industry to develop solutions that promote tap water consumption and reduce single-use plastic waste.
