TV personality and entrepreneur Bethenny Frankel is continuing to expand her empire with Skinnygirl Candy, a new premium line of portion-controlled chocolates, gummies and mints.
The new candies are made with all-natural ingredients that come in 100-calorie packs for snacking on the go. The flavorful gummies come in exotic flavors like Elderberry-Sweet Lemon and Cherry-Mango, which come loaded with real fruit juice and vitamin C. Similarly, flavorful Pomegranate Green Tea, Mocha Cappuccino and Lemon Lime mints offer a healthy way to indulge with a sugar-free formula that's sweetened only with stevia, a plant-based extract.
The portion control sweets join the Skinnygirl universe of alcoholic drinks, protein shakes and snack bars, united by themes of permissible indulgence.
What's Driving This Trend
- Portion Control Sweets
- Opportunities for companies to develop portion controlled snacks using natural ingredients to cater consumers on-the-go.
- Natural Ingredient-based Candies
- Opportunities for companies to develop candies keeping in mind the trend of using all-natural ingredients to provide premium quality products.
- Healthy Indulgence Products
- Opportunities for companies to develop new healthy indulgence products such as energy bars or drinks that cater to health-conscious consumers.
Who This Affects Most
- Confectionery Industry
- Companies in the confectionery industry can leverage the trend of portion-controlled and natural ingredient-based candies to cater to health-conscious consumers.
- Healthy Snack Industry
- Companies in the healthy snack industry can create innovative and healthy products which cater to consumers' indulgence needs without affecting their health goals.
- Beverage Industry
- Companies in the beverage industry can create refreshing energy drinks and protein shakes that cater to consumers' need for healthy indulgence products.
