Skinnygirl Candy Packets Serve Up Sweets in 100-Calorie Portions
Laura McQuarrie — February 1, 2016 — Lifestyle
References: bethenny & chaindrugreview
TV personality and entrepreneur Bethenny Frankel is continuing to expand her empire with Skinnygirl Candy, a new premium line of portion-controlled chocolates, gummies and mints.
The new candies are made with all-natural ingredients that come in 100-calorie packs for snacking on the go. The flavorful gummies come in exotic flavors like Elderberry-Sweet Lemon and Cherry-Mango, which come loaded with real fruit juice and vitamin C. Similarly, flavorful Pomegranate Green Tea, Mocha Cappuccino and Lemon Lime mints offer a healthy way to indulge with a sugar-free formula that's sweetened only with stevia, a plant-based extract.
The portion control sweets join the Skinnygirl universe of alcoholic drinks, protein shakes and snack bars, united by themes of permissible indulgence.
The new candies are made with all-natural ingredients that come in 100-calorie packs for snacking on the go. The flavorful gummies come in exotic flavors like Elderberry-Sweet Lemon and Cherry-Mango, which come loaded with real fruit juice and vitamin C. Similarly, flavorful Pomegranate Green Tea, Mocha Cappuccino and Lemon Lime mints offer a healthy way to indulge with a sugar-free formula that's sweetened only with stevia, a plant-based extract.
The portion control sweets join the Skinnygirl universe of alcoholic drinks, protein shakes and snack bars, united by themes of permissible indulgence.
Trend Themes
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Portion Control Sweets — Opportunities for companies to develop portion controlled snacks using natural ingredients to cater consumers on-the-go.
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Natural Ingredient-based Candies — Opportunities for companies to develop candies keeping in mind the trend of using all-natural ingredients to provide premium quality products.
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Healthy Indulgence Products — Opportunities for companies to develop new healthy indulgence products such as energy bars or drinks that cater to health-conscious consumers.
Industry Implications
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Confectionery Industry — Companies in the confectionery industry can leverage the trend of portion-controlled and natural ingredient-based candies to cater to health-conscious consumers.
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Healthy Snack Industry — Companies in the healthy snack industry can create innovative and healthy products which cater to consumers' indulgence needs without affecting their health goals.
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Beverage Industry — Companies in the beverage industry can create refreshing energy drinks and protein shakes that cater to consumers' need for healthy indulgence products.
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