Launched in 2011, the Bronx Brewery is a NYC borough-based brand serving up an impressive selection of pale ales. Despite success, the brand felt their branding and packaging could do a better job of communicating the story of the brewery and the culture that has grown along with it.
In order to re-envision the branding scheme, Bronx Brewery tapped the creative team at Tag Collective, who only slightly changed the font and logo. Above all else, the new logo uses imagery of the industrial nature of the Bronx borough and the hardworking reputation it has gained as a community.
The results are a narrative packaging concept that tells a story of the thriving community from which the brand sprung.
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