The makers of The Fugitive wine enlisted the creative assistance of design firm Stranger and Stranger to craft a compelling label for the company's product. Taking the wine's flighty title into account, Stranger and Stranger created a label adorned with an empty suit alluding to an absent mascot.
The man who once filled the suit is a metaphor for the limited availability of the product itself. Created as part of a limited run of wines, The Fugitive uses its scarcity as the primary selling feature. Rendered in a style reminiscent of Magritte's masterpiece 'Son of Man,' this wine label employs the persuasive powers of supply and demand to demonstrate the void consumers could feel if they don't act fast and grab a bottle.
Here today and gone tomorrow, The Fugitive wine label uses scarcity to sell itself.